If you ever need a reminder of how incredibly valuable location and hype are to a band's success, take a look at Vivian Girls. When the New York City-based outfit bubbled up in the Indie Rock world in late 2007, they were greeted with buzz and excitement. That early positive push was crucial to giving them a solid fan base as they got used to being a band.
Explaining why everyone was so smitten with the Girls is a bit tricky to do.
Vivian Girls play Southgate House Wednesday. Go here to read Reyan Ali's full Sound Advice.