Founder and Cincinnati resident Ashley Volbrecht hopes to offer consumers a different shopping perspective. “Creating a pop-up shop in my mind just represented a new way to get people to think about shopping,” Volbrecht said in a press release. “We’re here today, gone tomorrow. I want shoppers to forget they are inside of a truck when they enter.”

The truck itself is a former bread delivery truck that has been reconstructed to reflect the trendy vibe of the shop’s clothing. Former tin walls are now pink and white shelves boasting a variety of dresses and tops. A dingy floor has been converted into a pristine black and white striped pathway leading shoppers through racks of clothing and accessories. The former white exterior now stands out with bright colors and an elegant store name that lets consumers know this isn’t your run-of-the-mill mobile vendor.

Most shoppers know that entering a boutique usually entails a bit of sticker shock, but Truckshop is changing that assumption for its customers. Truckshop sells dresses, tops, jewelry and accessories, all for $65 or less. “Price point is one of the most important parts,” Volbrecht explained. “I love finding pieces I’m obsessed with and I love finding a bargain. I tried to use this same approach when choosing pieces for the boutique.”

Truckshop, opened this past Saturday, is leading the way for mobile boutiques in the Midwest. Truckshop will be at various festivals this summer including City Flea and Second Sundays on Main. And now everyone can feel like a celebrity with a store that comes to you: Truckshop is available for private parties of six or more people. Customers can also shop online through Facebook and Instagram pages.

The launch party is tonight from 6-9 p.m. at the Columbia Center, 3500 Columbia Pkwy. For more information about Truckshop, visit www.facebook.com/shopthetruck or follow Truckshop on Twitter @shopthetruck.

One of our summer interns, Holly, is a stylist and buyer at Clothes Mentor in West Chester who writes about style, DIY and other stories and people that inspire her. Check out her blog, Oh Golly, Holly, to read more.

I’ve said it once and I’ll say it a million times: Knowing your personal style is so much more important than following fashion trends. I don’t really care much for fashion. I’m definitely not a slave to it — unlike so many people in the retail world. To me, there’s a huge difference between fashion and style; style is so different from person to person. It really has a personality to it, which I love. That’s why I was so excited when my store decided to start its own personal shopping program. And even more excited when I was chosen to be the personal shopper. I already did a lot of styling for the store mannequins, so I was eager to try my hand in styling real women.

I get asked by friends, coworkers and customers to go pick out outfits for them, but I always end up forcing them to come brave the shopping racks with me so that we can work together in finding something that they really love. That’s what’s so great about style: it’s a form of self expression. Even if you’re not an artsy type or into things like Pinterest or DIYs and don’t have an artistic bone in your whole body, you can still express yourself through your style choices. I think that’s why I’m so into the idea of personal shopping at the resale shop I work for: there are so many different types of clothing and so many different brands there — you can really mix and match what you pick out to find something that’s really “you.” It’s made me into a shopping addict for sure…even more so than I already was. Which my wallet isn’t happy about. But whatever.

Even though I’ve been so excited to have a new outlet for my styling addiction, personal shopping for other women makes me nervous — a good kind of nervous, but nervous all the same. Especially since I take style so seriously for myself. I’m not very good at drawing or painting, but I can put an outfit together that I really love and feel proud of. I want to help other women do that, too! I’ve given a lot of thought to all of this lately (obviously), and I think my biggest goal for this new venture is to help other ladies feel happy in their clothes — regardless of their shape, size or style preferences. So many women come into the store and are so unhappy with their size that they can’t even see how many awesome options are out there for them. I hope to change that. Yeah, there are probably more important and respectable ways to alter someone’s self esteem, but you have to start somewhere, right?

And maybe starting with style is a perfect step toward self-love. I know it won’t change the world, but it might change what a brand new mom sees when she looks in the mirror or help a lady have an awesome interview because she feels good about the first impression her outfit will make. Sure, an outfit is just a drop in the bucket when it comes to feeling good about yourself, but if I can help spread a little bit of happiness or offer an ounce of excitement, that’s more than good enough for me!

How do your style choices make you feel? Are you a slave to fashion trends or do you march to the beat of your own stylish drum? How would you define your style? Do you have any questions about styling or need help putting an outfit together? Let me know your thoughts with a comment below!

Everyone’s talking about the punk-themed Met Ball today, but I’m still in awe from last night’s RuPaul’s Drag Race season finale and reunion, where America’s Next Drag Superstar was crowned in true pageant style. It’s easy to confuse the two: both are over-the-top parades of outrageous fashion, debut ‘dos and bodies squeezed into numerous pairs of Spanx, but only one event has RuPaul, so I’m focusing on that one.

The spotlight was on the final three dragsters, Roxxxy Andrews, Jinkx Monsoon and Alaska, but I couldn’t take my eyes off Penny Tration, Cincinnati’s own queen supreme who was voted onto this season by viewers — only to be eliminated in the first episode.

via Homorazzi

Like any good queen, Penny varies up her looks, but I’ve never seen her like this before! E! put Penny on their worst dressed list, but any press is good press, right? With a leotard made from the fabric of the dress she wore when she was eliminated, manic makeup and a tiny tuft of hair on her big bald head, homegurl looked like a pageant baby Treasure Troll on crack, and by that I obviously mean she looked amazing.

via Homorazzi

Detox, who I originally pegged as the winner but only made it to the final four, also stole the show with this incredible black-and-white look. No Photoshop!

And Season 4 winner, Sharon Needles, served up Pee Wee Herman realness in this hot little number:

In the end, the camptatstic Jinkx, “Seattle’s premier Jewish narcoleptic drag queen” took the crown!

                                             #wateroffaduck'sback

The full trailer for True Blood’s sixth season is here. All hail Billith!

This shit is so far beyond, but I don’t think any amount of supernatural caca could keep me from indulging in this mess year after year. Season Six premieres June 16.

Ever since the unveiling of that crazy Tupac hologram at 2012’s Coachella fest, there have been rumors of similarly reviving other dead musicians and performers, including TLC’s Lisa “Left Eye” Lopez. With a TLC reunion on the horizon, the idea has come up again but for now we can just settle for this peek at VH1’s upcoming TLC biopic. I am not familiar with two of the actresses, but Lil Mama plays Left Eye. I just can’t right now.

RIP Marge Simpson! Simpsons creator Matt Groening’s mother, Margaret, the inspiration for the iconic blue-haired matriarch, has passed away at age 94. Looking at her obituary, I learned Groening tucked a bunch of autobiographical bits into The Simpsons. The real Marge was actually married to a Homer, and had daughters named Maggie and Lisa. Her maiden name, Wiggum, is used in the show as the resident police chief’s name.

Has anyone else noticed that Shae from Game of Thrones kind of looks like Megara, the goddess from Hercules?