Fast food conglomerate McDonald's isn't exactly known for its do-goodery for asses or animals. Despite the chain's greatest efforts, they just can't seem to catch a stroke of good PR. Just look at what happened when they launched their Twitter campaign, #McDstories, which ended up backfiring so severely that it's become the laughing stock of the professional PR world.

It's hard to feel too bad about their misfortune; they've done a pretty good job of creating controversy for themselves without any help, including their kind of hilarious, brazen ad released in France featuring a gay teenager (video below), the leak to the public that their "vegetarian" fries were actually fried in beef fat and, perhaps most notably, their bad rap for using suppliers with disregard for animal welfare. The list goes on. Remember the McRib story released last November? News broke that McDonald's pork supplier, Smithfield Foods, was subjecting pigs to excruciating pain and mistreatment. The news didn't exactly come as a surprise, but consumers took it seriously when the Humane Society filed a lawsuit against Smithfield.

Regardless, it seems McDonald's realizes its bad press is its greatest weakness, and they've made some solid efforts to  improve. Most recently, the chain announced it would be requiring pork suppliers such as Smithfield to phase out gestation stalls — pig-sized cages where pigs are confined, unable to move around or sometimes stand up. Their plan has some strong supporters, including the Humane Society. However, the plan hasn't set a deadline requirement; that means it could several years of red tape and stalling before any real progress is made.

Interestingly, frequent McRib eaters probably aren't generally the type to be concerned about whether or not the pig they're eating got to stand up during its last days. Perhaps McDonald's is interested in expanding its already massive consumer pool to include more meat-eaters concerned about the sources of their food. Or perhaps they've realized that it's feasible to treat animals even a little more humanely and still make a stupendous profits. Is it possible?

There's not much green in the area of Over-the-Rhine north of Liberty Street, where Vine Street still finds itself home to a slew vacant buildings, vandalism and littered sidewalks. You won't find trees; just the occasional wayward clumps of grass that manage to triumph through cracks in the concrete.

That's an odd dichotomy to correspond with a neighborhood claiming the largest area of historic Italianate architecture in the country.

As efforts to preserve historic landmarks across the neighborhood continue to flourish, others are taking notice of another key element in revitalization that's been neglected: the presence of a safe, green public space that could spark a type of interest in urban renewal more conscious of natural greenery and it. That's been achieved in the area of Over-the-Rhine south of Liberty Street with the expansive Washington Park, leaving its northern counterpart noticeably more drab.

That sentiment is what propelled a trio of designers and architects to mold a proposal for a parklet in front of Tucker's Restaurant, an iconic Over-the-Rhine greasy spoon that attracts both locals and tourists in a somewhat deserted portion of the neighborhood, bereft of the nearby Gateway Quarter's bubbly atmosphere.

Mike Uhlenhake, a local architect, was first introduced to the parklet concept in San Francisco, where the parklet was founded and now flourishes. A parklet is exactly what it sounds like: a small, urban "park" that typically only occupies enough space to displace two parking spots. They're praised as a way to offer a public, green gathering point in urban areas where parks or wildlife are especially lacking; they might include trees, fountains, sculptures or small cafe tables.  Uhlenhake sensed the need for something similar in the northern area Over-the-Rhine, which remains largely untouched by the mass renovation efforts taking place just blocks away.

"That stretch [of Over-the-Rhine] really seems to lack life. It feels empty, like no people are ever on the street ... it needs a more homegrown feel," says Uhlenhake. "A place like Tucker's really deserves something like this if they want it."

When the University of Cincinnati Niehoff Urban Studio and the Architectural Foundation of Cincinnati held the D.I.Y. Urbanism Competition this spring, Uhlenhake teamed up with two members of Flourish Cincinnati, Michelle Andersen and Becky Schneider, to create a formal entry for the contest, which can be found here or nestled in the back of Tucker's Restaurant on the rear wall.

Their proposal earned the People's Choice Award, which granted them $250 toward implementing the parklet. They've since partnered with local artist Alan Sauer, who assisted in the creation of Tucker's plot in Cincinnati PARK(ing) Day 2009, which staged a tiny patio in front of Tucker's featuring live music and chalk art.

Today, they're all working on putting together a PowerPoint presentation to present to City Council, which would provide an overview of the parklet, design sketches and an outline of its benefits. Once presented, City Council would just have to agree to give up the two parking spots directly in front of Tucker's; although Uhlenhake isn't exactly sure how much the parklet will cost, he's confident fundraising efforts will be all that's needed to foot the bill. Tucker's customers have been the main point of support, he says — dozens have offered to pledge some kind of help to make the vision come true after seeing the plan on Tucker's back wall.

"This really needs to be a community project. The more people we can get to help, the better."

There’s a lot of buzz among political junkies about Outrage, the new documentary by filmmaker Kirby Dick that premiered across the nation last week. The film explores the prevalence of politicians who remain closeted about their sexuality and whether their choice harms the LGBT community.

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Former Cincinnati City Councilman Greg Harris has accepted a major, high-profile job in Detroit, where he will live during the week.

Harris, 39, was hired Monday as the first executive director for Excellent Schools Detroit. The new organization is comprised of various education, government, community and philanthropic leaders who have developed a 10-year, citywide education plan to improve Detroit's public school system.

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Another day, another corrupt politician. Ohio's Inspector General released a report today stating that Ohio Superintendent of Public Instruction Stan Heffner was found to be in a conflict of interest when he testified to a legislative committee in favor of increased educator testing.

Heffner had secured a position at Educational Testing Service (ETS) prior to the testimony. ETS is a Texas-based company that provides testing services to schools. The report found the bill Heffner testified for "ultimately did benefit" ETS.

In other words, Heffner, as the head of the Department of Education, testified in front of the Ohio legislature to secure a deal that benefited a company he was working for.

As if that wasn't enough, the investigation also found that Heffner was using state resources to negotiate his employment with ETS. According to the report, Heffner told John Oswald, vice president of K-12 Assessment Solutions for ETS, to contact him through his office email and state-issued cell phone.

So not only did Heffner testify in the Ohio legislature to benefit ETS, he also used taxpayer resources for employment negotiations with ETS.

The offices of Gov. John Kasich did not seem pleased with the development.

“He is doing a very good job as superintendent, but using official resources the way he did and demonstrating that kind of bad judgment is unacceptable," says Rob Nichols, spokesperson for Kasich. "The governor is confident that the State Board of Education understands that and will take the right steps.”

Debe Terhar, president of the State Board of Education of Ohio, released a statement in reaction to the investigation.

“I appreciate the Inspector General’s thorough report and am disturbed by its findings," Tehrar said. "State Superintendent Stan Heffner is a dedicated educator who is committed to the education reforms Ohio needs for our children, but in this matter he demonstrated a woeful lack of judgment."

In a different statement, Heffner apologized for his "lack of judgment."

The State Board of Education will discuss the results of the investigation in its scheduled Sept. 10 and 11 meetings.

No matter what a politician says, coal has never been and can’t be “clean” or serve as an “alternative” fuel that’s good for the environment. On position held by many groups is that limiting the use of coal is necessary to create the incentive to come up with energy alternatives that truly don’t harm the environment. The League of Women Voters is one of those groups.

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It’s no secret that Cintas Corp. CEO Scott Farmer showers part of his wealth on Republican political candidates. Over the years, he has thrown money at George W. Bush, Rob Portman and Steve Chabot. This year, he has given $52,500 to the Mitt Romney campaign. His wife Mary has ponied up $22,500.

But votes, not money, win elections, and the Farmers’ two meager votes don’t amount to much. So what better way to help the Romney effort than to muster the votes of the Cintas-employed masses, as Scott Farmer did in an Oct. 19 letter e-mailed to his 30,000 or so workers, or “partners” as he likes to call them.

Farmer, the son of Cintas founder Richard Farmer, takes issue with Obamacare, the “potential of government to increase current tax rates” and what he considers business-impeding “over-regulation” by federal agencies. All three are straight from the Romney playbook. Farmer, though, insists that the company doesn’t “endorse one candidate over another.” Cintas spokeswoman Heather Maley said the letter was sent to help employees “make an informed decision.”

“In today’s political climate, the issues can certainly be confusing and even overwhelming,” Maley said in a statement. “We believe our partners want to be informed about issues that affect our company and are interested to know where the company stands on these issues.”

One would think that after Cintas’ shabby treatment at the hands of the Bush administration, Farmer would welcome a second Obama term. In 2008, Cintas agreed to pay a $2.8 million fine to settle federal Occupational Safety & Health Administration charges that it was willfully negligent in the death of a Cintas worker who fell into an industrial dryer while clearing a tangle of wet laundry at a company plant in Tulsa, Okla. In 2005, Cintas had to fend off U.S. Equal Employment Opportunity Commission claims that it was biased against women in filling sales jobs. The claims were dismissed in court. And in 2004, the Inspector General for the U.S. Postal Service investigated whether Cintas tacked millions of dollars in “environmental fees” on uniforms, towels and mats it cleaned for the postal service under a 10-year, $200 million contract. Cintas halted the practice.

One person who doesn’t buy into Cintas’ professed ambivalence about its workers’ voting choices is Caleb Faux, executive director of the Hamilton County Democratic Party. Cintas is based in Mason, and many of its workers live and vote in Hamilton County. He sees the Farmer letter as a brazen reminder to workers of the source of their livelihood.

“I think that it’s disgraceful that any employer would use the power implicit in the employer-employee relationship to coerce people while they are making their voting decisions,” Faux said.

Today is the last day on the job for Cincinnati Police Chief Thomas Streicher Jr. During his rocky 12-year tenure, the department has endured rioting sparked by a police shooting, costly lawsuit settlements, oversight by a federal court and a police slowdown that precipitated a spike in crime.

Quite a record.

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Our own guy from West Chester, House Minority Whip John Boehner, is criticizing the selection of Rahm Emanuel to be President-elect Barack Obama’s White House chief of staff.

Boehner says Emanuel, currently a Democratic congressman from Illinois, is the wrong choice from a president who promised to return civility to politics.

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When staff writers leave CityBeat they have, in the past, had an opportunity to publish a “so long” piece. It’s usually done as a column or a first-person commentary. My last piece for CityBeat will be a review of a new book that looks at the current U.S. slave market.

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