In a sign of changing times, a top editor at The Wall Street Journal this week issued a memo to staffers about the rules of professional conduct for using social networking sites like Facebook and Twitter.

The memo, which applies to the staffers’ official accounts through the newspaper, sets guidelines about appropriate behavior on the sites. It was sent by Deputy Managing Editor Alix Freedman.

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Big media corporations have taken over, sucked the profits out of and are now closing newspapers left and right. Subscription rates are down and ads fill more space than editorial content.So the questions are there:

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An historic local political group’s policies about who may join are again raising questions about new media like the Internet and the citizen journalism movement.

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As the newspaper industry continues to suffer from declining ad revenues and a migration of readers to the Internet, The Cincinnati Enquirer is being hit particularly hard.

Dozens of newspapers nationwide reported drops in circulation, according to the latest figures released by the Audit Bureau of Circulations. But the figures reported for Cincinnati’s only daily metropolitan newspaper were in the double-digits, well above the national average decline of 7 percent.

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(UPDATE AT BOTTOM) 

Managers at The Cincinnati Enquirer may be encouraging its staff to use Internet social networking sites to lure more readers, but at least one editor at a Gannett sister newspaper has had enough of Twitter and Facebook.

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Rich Boehne must be a glutton for punishment.

A former reporter at The Cincinnati Post and The Cincinnati Enquirer, Boehne rose through the ranks at The E.W. Scripps Co., The Post’s parent firm and joined its corporate staff in 1988 as the first investor relations manager. Since then, he’s held a number of positions in the company.

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After CityBeat was criticized for “factual errors” in an article about The Cincinnati Enquirer’s new social media strategy by one of that newspaper’s editors, we offered her the opportunity early Thursday to elaborate and she responded today.

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[UPDATE AT BOTTOM]

Some Cincinnati Enquirer editors apparently are upset at this week’s CityBeat article about that newspaper’s new “social media strategy” and have flocked to its savior du jour — Twitter — to complain.

The article outlined how the strategy calls for The Enquirer to rely on unpaid labor to fill gaps in its news and entertainment coverage, make better use of the Facebook social networking site, require staffers to use Twitter to provide frequent updates about what they’re doing and create a Web site for news without The Enquirer’s name to lure readers who don’t like the newspaper.

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Conceding that layoffs have created gaps in its coverage and that younger people don’t necessarily like getting information from newspapers, The Cincinnati Enquirer is turning to local bloggers and various social networking sites on the Internet for help.

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Faced with the choice between job layoffs or a second round of unpaid furloughs for employees, executives at the financially troubled Gannett Co. announced today they were selecting the latter course.

Gannett, the parent firm of The Cincinnati Enquirer, announced a furlough program that will require most non-unionized workers to take at least five days of unpaid leave sometime in April, May or June. The move is expected to save the company about $20 million.

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