Why would Maker’s
announce that they were reducing the percentage of alcohol in their
bourbon from 45 percent to 42 percent (90 proof to 84 proof), cause an
uproar and then reverse the decision within days?
Tom Waits, George Thorogood, Charles Bukowski, Mike Figgis, Ray Carver and even W.C. Fields have portrayed bourbon as the “binge drinker’s best friend.” But store shelves are now packed with small-batch, artisanal American whiskies — selling at prices that rival the best single malt scotches and finest cognacs.