CCM Grad's 'Stanley Steemer Variations' Video Goes Viral

If you grew up in the Midwest you’ve probably heard the catchy jingle for “Stanley Steemer, the Carpet Cleaner.” But I bet you’ve never heard it sung operatically, or with some bebop or thrash. Now you can do that — all in one three-minute video featuring University of Cincinnati musical theater grad Mia Gentile, a 2011 grad of the College-Conservatory of Music. Local audiences know her for several amusing turns in incarnations of The Marvelous Wonderettes at Ensemble Theatre Cincinnati and the sold-out (and revived) production of next to normal, but trust me, this girl is bound for glory. People who’ve never heard of her or the carpet cleaning company are tuning in now by the thousands, thanks to a YouTube video, cleverly titled “The Stanley Steemer Variations (by Mia).” Gentile generated with local musician and producer Roger Klug. Julie Spangler, a professional pianist and musical theater instructor at CCM, introduced Klug and Gentile, who wanted to produce a voiceover demo of the various musical styles she could reproduce (which appears to be limitless). Klug convinced her to translate her vocal performances into a video, which they shot in one day over the summer. “It was a total collaboration,” Klug tells me. “We talked about what each character would look like, she did the makeup and hair, I shot and edited the thing. We completely did it for no other reason than ‘just for the fun of it.’” It was shot at the local studio Mental Giant with Klug using a Sony Handycam. Well, that it was — it’s apparent from watching. But everyone is getting in on the fun, and the video has taken off virally on YouTube. When Klug contacted me on Monday morning, it had had 40,000 hits in just a few days. By midnight the piece had exploded, exceeding 100,000 hits. He and Gentile have created a blog site to support it: http://miavideo.wordpress.com. Even better, the Stanley Steemer people have picked it up, hyping it on their Facebook page, which has led to a suspicion that the whole thing is a clever marketing ploy. “Another faction thinks Stanley Steemer owes us a big check,” Klug jokes, “which I'm inclined to agree with!” It’s spread to an international audience now, dare I say “picking up steam” with a mention and a link in the U.K. edition of The Huffington Post. Before this winds up, Gentile will need her own 1-800 number!