Cincinnati's Hard Rock Casino Opens 'Rock Shop,' Reveals Local Merch Design

The new casino's exclusive merchandise features a tribute to Cincinnati’s professional baseball history and the Roebling Suspension Bridge.

click to enlarge Cincinnati-branded Hard Rock Cafe merh - PHOTO: PROVIDED BY GAME DAY PR
Photo: Provided by Game Day PR
Cincinnati-branded Hard Rock Cafe merh

The recently rebranded Hard Rock Casino, located in downtown Cincinnati — formerly JACK Casino — has revealed its new merchandise hub "The Rock Shop," filled with a diverse collection of clothing, accessories, and souvenirs, including items unique to the Cincinnati location of the national brand.

In addition to unveiling the new shop, Hard Rock also released a new, exclusive merchandise design: a tribute to Cincinnati’s professional baseball history and the Roebling Suspension Bridge. 

“Hard Rock merchandise has made its mark on the world since the original, timeless classic logo t-shirt was introduced in 1971,” George Goldhoff, president of Hard Rock Casino Cincinnati, said in a press release. “It inspired an entire assortment of merchandise — everything from pins to hoodies, jewelry, hats, glassware, and more. Hard Rock merchandise encapsulates unique memories which pay homage to the region where they’re located.”

The Hard Rock Casino plans to celebrate its rebranding with the public this summer.

Hard Rock purchased the property in September of 2019. The casino complex is located on 22 acres in the Broadway Commons area and features more than 100,000 square feet of gaming space, more than 1,800 gaming machines and nearly 100 table games. The safety protocols and guidelines for the casino are outlined in detail on Hard Rock's website.

The property is also home to 33,000 square feet of meeting space, along with restaurants and bars such as Prism Steak & Seafood, Basil Leaf Pizza, Rock Bar and Lounge and more. 

Cincinnati’s Hard Rock Casino is located at 1000 Broadway Street, Downtown.

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