The Behind-the-Scenes Details of Ohio's Ping-Pong Ball Social Distancing PSA Are Nearly as Good as the Video Itself

If you haven't already seen the state of Ohio's viral social distancing PSA featuring ping pong balls, watch it.

If you haven't already seen the state of Ohio's social distancing PSA featuring ping pong balls, which has now been viewed tens of millions of times on various social channels in the past day, watch it.


The concept, which owes a nod to the 1957 Disney Film Our Friend the Atom, is clear and concise and eminently shareable, even if the metaphor isn't exactly right; the point is that it's persuasive and digestible.

Once you've watched it, take a minute to enjoy some of the behind-the-scenes details from Real Art, the Dayton company that made the spot, including this gem on how the final shot was captured.




Even Harry Potter author J.K. Rowling tweeted the video. 

 

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