Best Of 2017

Best Honest Card Line: ap loves design

Best Honest Card Line

“No one wants to hear it will happen when it’s supposed to — people hate that.” That’s what the hand-drawn black and white script reads on the front of one of ap loves design’s fertility cards. Already a successful local card line with whimsical and cute sentiments for birthdays, babies and big events, designer Andi Ploehs says she realized there wasn’t a way to let someone struggling with infertility know that you care — a personal and painful issue she herself has battled. “I wanted to do something to encourage women and their families that they don’t need to be embarrassed or ashamed,” Ploehs says of her #infertilitywontsilenceme card line. “And then it came to me, I need to create a fertility card line. Not an overly sappy one, but one that was honest, cute of course, and one that came from my own personal experience.” ap loves design, aplovesdesign.com.