Roth’s Produce is the first veggie vendor when you enter Findlay Market from Race Street, one booth over from their friendly rival, Catanzaro Produce. Fun history via the Findlay Market website: Mark Catanzaro, of the original Frank Catanzaro Sons & Daughters Wholesale Produce family (they sold to a wholesale distributor in 2006), runs Roth’s. Ron Roth worked at Roth’s Produce for more than 60 years — “ever since he was 5 years old and had to stand on a wooden box to wait on customers.” He took over the family business from his father and ran it with his sister Judy until she passed away in 2013. In 2014, Ron convinced Mark, an old family friend, to get back into the produce business and he took over Roth’s in 2014. (He also runs the Newtown Farm Market.) Roth’s today can be chronicled by telling of their dollar table full of bruised, very ripe treasures out front and their willingness to slice you up a melon and give you a taste, as if they’ve been saving it just for you. If you pick up a slightly wilted bunch of greens, they’ll switch it out for the fresher, perkier one behind the counter. The cost for the quality checks out, but the simple and friendly service is priceless. Roth’s Produce, Findlay Market, 1801 Race St., Over-the-Rhine, findlaymarket.org.