Best Of 2020

Best Digital Beauty Boutique: Launch Party

Cincinnati makeup artist Brit Cochran opened her online beauty retail shop Launch Party in 2019, offering a curated collection of independent skincare, makeup, bath and body, fragrance and accessories brands to make “shopping for beauty a friendly, approachable and inclusive experience,” says the website. And while you can shop by item, you can also shop by cause: woman-owned, eco-friendly, organic, vegan or social good, so you know the product you’re buying aligns with your personal values. Product descriptions have helpful icons, ingredients and information to let you know the background behind each lipstick, bath soak, mask or mascara. Follow the Instagram page (@shoplaunchparty) for fun product and people photoshoots. Launch Party, shoplaunchparty.com.