Best Of 2020

Best Sports Rebranding: Florence Y’alls

Northern Kentucky lost its Freedom in 2020. In 2019, in the wake of new ownership taking over, Frontier League Baseball team the Florence Freedom announced it would be changing its name in the coming year and asked fans for suggestions. Those picks were whittled down to five fun choices, including the Go-Goettas, the No Sox and the Fossil Jockeys (a reference to the archaeologically rich nearby Big Bone Lick historic site). In the end, the fans voted and the team – and Florence City Council, which had to approve the move — settled on the Florence Y’alls, a tribute to the city’s famous water tower emblazoned with the words “Florence Y’all.” The red-and-white water tower initially advertised the nearby Florence Mall in the mid-’70s, but the “M” was changed to a “Y” when the state said they couldn’t promote the then-still-under-construction mall. So, conceivably, the team could’ve been named the Florence Malls? Florence Y’alls, florenceyalls.com.