While Jess Lamb’s American Idol journey may be over, the show is still very much a part of her everyday life. Fans of the show know that the performers often leverage their appearances into work on other projects, such as backup singing or working with national acts in collaborations. It is a process that takes a great deal of time and effort but there is another aspect of being an Idol contestant (current and former) that many fans may not consider — namely, keeping up with the social media explosion that coincides with debuting on the show. It’s a deluge of activity that, initially, can’t be adequately prepared for and it’s one that Lamb experienced firsthand.
“At first, after my audition aired, my sites couldn’t keep up. My stuff was literally shut down,” Lamb explains.
As a local artist, Lamb was used to receiving a friend request on sites like Facebook, Twitter, Tumblr or Instagram fairly often. She relied (and still does rely) on social media for the majority of her publicity regarding upcoming shows and releases. But after her premiere, the number and frequency ballooned in a very short period of time. Furthermore, friend requests from friends of friends or local fans morphed into a nationwide fan base that searched Lamb out on her social media outlets.
“It’s crazy that I can make a post about a song and get 90 likes and in two days see hundreds of streams,” Lamb says. “It’s actually reaching people who are friends of mine because they want to hear the music, not because they’re interested in the scene. They’re literally curious about what I’m doing — they want to hear more.”
But this influx of attention has heightened Lamb’s time on said social media, simply so she can keep up with all of the activity across her accounts, while still trying to maintain a public presence and keeping her fans up to date with her myriad projects. In fact, Lamb has had to cut back on the time she spends at her 9-5 job so she can answer fan requests and emails in between interviews, studio work and live performances.
It’s been a dramatic transition for Lamb who, before Idol, rarely used her social media for any personal or professional purpose. In fact, it was her fiancé who initially showed her the value of using social media to self-promote. Social media activity actually lines up with Lamb’s well established indie sensibilities. She takes pride in having a control over her public output, whether that be an Instagram photo or uploading a new song onto iTunes.
“I still own all the songs, I’m not going to get slapped on the wrist for releasing songs because I’m not releasing for a label —it’s still mine, it’s on me. If I fail, I’m the one filing bankruptcy. If I succeed, I get to hire more people,” Lamb says.
She also leverages her public output to help other artists that she works with as well. For example, many of her fans have seen clips of Lamb’s work with local Electronica act Black Signal or marveled at her unique jewelry and clothing, much of which comes from local boutique Lulu White. Lamb has been repeatedly asked about her collaborations and takes great pains to make sure that her partners get the recognition they deserve. In doing so, she is able to shine a light on not just projects that she is personally a part of, but also projects that she is a personal fan of, showing her fans another aspect of her personality and artistic output.
In many ways, keeping up with her social media has become another job for Lamb, requiring large amounts of time and thought to be put into its upkeep. But it’s a job she enjoys doing and one that she has no intention of passing off to anyone else.
“I would prefer to spend my time doing the social media stuff, I really do enjoy it. It helps me to come out of my shell when I’m sitting behind the computer,” Lamb says.
For her fans this is great news, because they can be assured that anything they see coming from Lamb online is actually coming from her and not a hired gun. It’s a genuine correspondence, which in today’s pop music world is a rarity.