PHOTOS: New Riff's 'World's Biggest Bourbon Toast' on Cincinnati's Purple People Bridge

New Riff Distilling has announced a release date for its first batch of bourbon: Fall 2018. But before the spirit is officially in stores, bourbon lovers could get a taste of the highly anticipated bourbon on July 31.  

New Riff hosted the “World’s Biggest Bourbon Toast” to launch its Kentucky straight bourbon whiskey July 31 on the Purple People Bridge. New Riff founder Ken Lewis toasted to local "dignitaries, influencers and most importantly hundreds of spirit aficionados and supporters." 

Bottles will be available for purchase at noon Aug. 1 at the distillery. Wider distribution won't happen until later this fall.

The spirit, which has been patiently aging for the past four years, is bottled in bond (the product of one distillation season, by one distiller at one distillery and aged at least four years) without chill filtration and is a “high-rye, full-bodied whiskey with a savory, spicy character.” The non-GMO bourbon is made with 65 percent corn, 30 percent rye and 5 percent malted barley mash. It is also made with water from the Ohio River Alluvial Aquifer, serendipitously located 100 feet below the distillery’s parking lot. 

Scroll down to view images
PHOTOS: New Riff's 'World's Biggest Bourbon Toast' on Cincinnati's Purple People Bridge
Photo: Hailey Bollinger
1 of 16
PHOTOS: New Riff's 'World's Biggest Bourbon Toast' on Cincinnati's Purple People Bridge
Photo: Hailey Bollinger
2 of 16
PHOTOS: New Riff's 'World's Biggest Bourbon Toast' on Cincinnati's Purple People Bridge
Photo: Hailey Bollinger
3 of 16
PHOTOS: New Riff's 'World's Biggest Bourbon Toast' on Cincinnati's Purple People Bridge
Photo: Hailey Bollinger
4 of 16
PHOTOS: New Riff's 'World's Biggest Bourbon Toast' on Cincinnati's Purple People Bridge
Photo: Hailey Bollinger
5 of 16
PHOTOS: New Riff's 'World's Biggest Bourbon Toast' on Cincinnati's Purple People Bridge
Photo: Hailey Bollinger
6 of 16
PHOTOS: New Riff's 'World's Biggest Bourbon Toast' on Cincinnati's Purple People Bridge
Photo: Hailey Bollinger
7 of 16
PHOTOS: New Riff's 'World's Biggest Bourbon Toast' on Cincinnati's Purple People Bridge
Photo: Hailey Bollinger
8 of 16
PHOTOS: New Riff's 'World's Biggest Bourbon Toast' on Cincinnati's Purple People Bridge
Photo: Hailey Bollinger
9 of 16
PHOTOS: New Riff's 'World's Biggest Bourbon Toast' on Cincinnati's Purple People Bridge
Photo: Hailey Bollinger
10 of 16
PHOTOS: New Riff's 'World's Biggest Bourbon Toast' on Cincinnati's Purple People Bridge
Photo: Hailey Bollinger
11 of 16
PHOTOS: New Riff's 'World's Biggest Bourbon Toast' on Cincinnati's Purple People Bridge
Photo: Hailey Bollinger
12 of 16
PHOTOS: New Riff's 'World's Biggest Bourbon Toast' on Cincinnati's Purple People Bridge
Photo: Hailey Bollinger
13 of 16
PHOTOS: New Riff's 'World's Biggest Bourbon Toast' on Cincinnati's Purple People Bridge
Photo: Hailey Bollinger
14 of 16
PHOTOS: New Riff's 'World's Biggest Bourbon Toast' on Cincinnati's Purple People Bridge
Photo: Hailey Bollinger
15 of 16
PHOTOS: New Riff's 'World's Biggest Bourbon Toast' on Cincinnati's Purple People Bridge
Photo: Hailey Bollinger
16 of 16