Braxton Brewing Co. is adding to its line of trendy, health-conscious alcoholic beverages with Hop Fit, a low-calorie and low-carb canned beer.
Hop Fit comes as a complement to the brewery's Vive spiked sparkling water, a sort of local White Claw that's gluten-free, 100 calories, has 2 grams of carbs and features natural fruit flavors. It's branded as a drink for an active lifestyle and one can assume Hop Fit is as well, hence the "fit" in the name.
“This IPA is the product of countless hours of test batching and iterating on our recipe. We have a determined team of brewers who wanted to put out beer that satisfies IPA-lovers with a clear focus on balance and drinkability,” said Co-Founder and Chief Product Officer Evan Rouse in a release. “Hop Fit is special because it truly can stand on its own as a great IPA in our lineup, but it also has the added benefit of being fewer calories and carbs.”
According to Braxton, the beer has 100 calories, 5 grams of carbs and is "expertly brewed with a balance of tropical pineapple, mango and citrus notes, and is dry hopped with citra, galaxy and mosaic hops." The 4 percent ABV brew will be available in Kroger stores in Columbus, Dayton, Cincinnati, Louisville and Lexington, as well as the Braxton taproom, for $9.99 per six-pack.
And there will be a release party at the Braxton taproom in Covington on March 7 to launch Hop Fit, with a "Pound & Pour" workout class, obstacle course, DJ, samples and more.
Braxton Brewing Co. is located at 27 W. Seventh St., Covington. Get event details at braxtonbrewing.com.
