Chipotle has now become the first U.S. company to offer cryptocurrency as a giveaway to customers, according to a media release from Chipotle. Today, on National Burrito Day, it will give away $100,000 in free burritos and $100,000 in Bitcoin.
The National Burrito Day game, called “Burritos or Bitcoin,” requires users to guess a six-digit code to either win a free burrito or up to $25,000 in Bitcoin. Each player gets 10 tries to guess the code, and no hints are provided.
The promotion came from a collaboration between Chipotle and Stefan Thomas, the founder and CEO of Coil, a business that provides customers with “better ways to access and reward the creators, publishers and platforms that create content you love,” according to their website.
The game refers to Thomas' experience of losing the login to a hard drive that stored $387 million in Bitcoin. If you guess the login, you will fare better than he did.
The game is free to enter and open to residents of the 50 U.S. states and Washington, D.C. that are 18 years or older. It ends at 6 p.m. today, so get on it.
Who knows? If you crack the code, you’ll either get a free burrito (awesome) or a lot of Bitcoin (confusing, but also awesome). It’s a win-win.
No purchase necessary. Play online at burritosorbitcoin.com.