Cincinnati-Based Buffalo Wings & Rings Introduces New Restaurant Model

The local sports bar chain is adapting their eateries to offer in-restaurant digital ordering platforms and enhanced "off-premise" dining experiences

Aug 25, 2020 at 2:35 pm
click to enlarge A restaurant rendering - Photo: Provided by Buffalo Wings & Rings
Photo: Provided by Buffalo Wings & Rings
A restaurant rendering

Cincinnati-based sports bar and grill chain Buffalo Wings & Rings has announced plans to begin shifting their business model to refocus on consumer demands in the age of COVID.

Debuting their new model in Milford this September, Wings & Rings will reveal its fast-casual style dining space — the "Beer-Me" zone — which includes a redesigned patio, firepit, lounge, TVs, foosball tables and a U-shaped bar. Inside of this dedicated area, guests can take advantage of the restaurant's new self-service digital ordering points, which "invite(s) customers to order at their own pace, allowing for a fast-casual dining experience while watching the game or spending time with friends," a press release reads. 

They also plan to implement a digital platform that will give diners the opportunity to "check-out from their table and call their server with a push of a button," according to the release.

In addition to their technological advances, the restaurant has worked on elevating their "off-premise" dining experiences. They now offer a valet pick-up station, where guests can get curbside carry-out in addition to delivery. 

“We’re evolving with the ever-changing needs of the consumer. Especially with COVID-19 people are itching to gather with friends and family, and after this is all over we’re excited to have the space to connect people together through our brand,” said Diane Matheson, Buffalo Wings & Rings vice president of marketing and branding strategy, in a press release. 

The chain is also planning to enhance their food menu with new wing flavors, sandwiches and drink offerings, with a focus on local and regional brews.

The first revamp is slated for this fall, and the second is planned for 2021. 

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