Cincinnati's Fifty West Brewing Company is ever-growing. Despite a challenging, pandemic-riddled year, the business introduced its wildly successful Fifty West Burger Bar last spring for folks to enjoy a taste of nostalgia with a side of fresh air.
And as the sun begins to shine and we enter the new spring season, the brand has welcomed a bright and tangy boozy bev to enjoy: meet the brewery's new hard lemonade.
“We were in the early throes of COVID. We had to pause our future business plans, get lean, and then risk everything on our new concept, now known as The Fifty West Burger Bar,” managing partner Bobby Slattery says in a release. “While trying to keep our staff and customer morale high, I changed our marquee to read 'When Life Gives You Lemons, Make Lemonade,' which offered some unintentional foreshadowing. Luckily, the new space became a success, and those words rang true. People came pouring into the Beer Garden and we couldn't be more thankful and proud of our team for the work they put into it.”
As the "beyond beer" category of adult beverages has grown in popularity over the past several years, this drink uses the same brewing technique as a hard seltzer, but it's made with Meyer lemon juice and has a sweeter taste.
“It’s the most R&D we’ve ever put into a beverage. We tasted countless flavors and juice combinations until we landed on something that tasted special and we liked calling our own," Max Fram, vice president of Fifty West Brewing, says.
The seltzer is available in 12-ounce 6-packs for $8.99, 12-ounce 12-packs for $15.99 and 16-ounce singles at local craft beer purveyors, or enjoy one on the brewery's beer garden with a burger and your furry friend.
Fifty West Brewing Company, 7668 Wooster Pike, Columbia Township.