Doritos Is Channeling 1999 and Releasing a New Version of Its 3D Chips

Doritos' 3D shape will return — along with '90s it girl Ali Landry as spokesperson — but new are a pair of amped-up flavor options: Spicy Ranch and Chili Cheese Nacho.

Doritos Is Channeling 1999 and Releasing a New Version of Its 3D Chips
Photo: YouTube Screenshot

Millennials and Gen Z-ers may remember the 1998 Doritos 3D Super Bowl spot in which actress and late-'90s it-girl Ali Landry did her best to give the crunchy snack some steamy appeal.

Now, Frito Lay is introducing Doritos 3D to a new generation.

The corn snack's hollow, puffed-up shape will return — along with Landry as celeb spokesperson — but new are a pair of amped-up flavor options: Spicy Ranch and Chili Cheese Nacho.

"Doritos 3D Crunch is one of our most anticipated product launches ever. What's exciting is that we didn't just bring back the original — we've evolved it to reflect the snacking trends of a new generation," said Rachel Ferdinando, Frito-Lay North America's chief marketing officer, in a release. "We're thrilled to introduce a new version at a time when we all could use a small moment of joy.”

Whether you buy into the notion that ranch dressing and nachos reflect "snacking trends of a new generation," the 3D chips will nonetheless be available in stores starting Monday, December 28.


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