One of the biggest global trends in the drinks sector today is moderation. Americans are reevaluating their consumption habits, and the rise of non-alcoholic options is reshaping the landscape. Cincinnati is no exception to this trend, as Kroger continues expanding non-alcoholic options. Among these new choices, Giesen 0% Sauvignon Blanc takes the lead as the #1 selling non-alcoholic wine over $12.

As we explore the rise of mindful drinking, we’re thrilled to introduce you to the New Zealand winery at the forefront of the NOLO (No and Low Alcohol) revolution: Giesen 0%. This weekend in Downtown Cincinnati, health-conscious wine lovers have reason to cheer as Giesen 0% gets set to present their full non-alcoholic range at the Kroger Wellness Festival on September 22 and 23 at The Banks on Freedom Way & 2nd Street.

Why Non-Alcoholic Wines Are More Popular than Ever

Did you know? Non-alcoholic wines are one of the hottest trends in drinks. It turns out that many of us (especially after the pandemic) want to focus more on healthy lifestyle choices, like non-alcoholic wines and mocktails. Remarkably: non-alcoholic beer, wine, and spirits are up 54% this year alone, based on a national study by the BevAlc Insights Team.

Studies show that wellness is a top priority for many Americans – and also a work in process. A recent survey conducted by OnePoll for Giesen Wines discovered that two in three American adults believe there is room for improvement in their wellness (67%). 70% of adults cited well-being and a balanced lifestyle as priorities. 73% of respondents want to be more conscious of their body’s needs, and 46% aim to consume alcohol in moderation. All in all, the evidence shows that Americans want to make more mindful choices regarding health and wellness.

So what does the term mindful drinking mean in practice? Per OnePoll, most of us don’t want to eliminate alcohol completely, but we are seeking moderation. 55% of regular alcohol consumers are eager to commit to a “dry” timeframe in 2023, similar to popular challenges like “Dry January” or “Sober October.” Non-alcoholic wine (43%) is the top choice, surpassing non-alcoholic beer (24%) and spirits (15%). Another surprising fact: most non-alcoholic wine drinkers also consume full-strength wine, and balance premium styles like Giesen 0% as part of a balanced lifestyle.

A New Appreciation of NA Wines

Whether you want to take time off from drinking or just cut back, Giesen 0% wines are a great option to share with friends or to enjoy at home. Giesen 0% Wines have been making waves with their exceptional non-alcoholic range, which includes Sauvignon Blanc, Rosé, Pinot Grigio, Riesling, Premium Red, and the eagerly awaited 0% Sparkling Brut set to release this fall. These award-winning alcohol-removed wines capture the essence of their New Zealand origin while offering a guilt-free alternative for those seeking lower-calorie, non-alcoholic options to match their healthy lifestyles.

Giesen 0% wines are grown, harvested and fermented just like any other wine. After fermentation, the alcohol is gently removed while retaining the aromas and flavor profile. As a pioneer in the NOLO (No and Low Alcohol) category, Giesen uses cutting-edge spinning cone technology to produce premium alcohol-removed wines with low calories. Giesen 0% tastes like wine because it is wine! With less than 0.5% alcohol per volume, no added sugars, and only 19-27 calories per 5 oz serving, this wine also scores high in wellness points.

Ready to Try 0% Wines?

  • See what everyone is raving about and try the nation’s #1 selling Giesen 0% Sauvignon Blanc, available at your local Kroger store. It features delicate orange aromas of fresh lime, redcurrant, and lemon shortbread, followed by distinct blackcurrant and passionfruit notes.
  • Giesen 0% Rosé is another fan favorite. This light-bodied go-to boasts delicious stone fruit aromas of white peach, apple, and fresh strawberries. Those apple and stone fruit notes linger on the palate alongside crisp cranberry flavors and a lively, refreshingly dry texture.
  • Fans of Pinot Grigio, you’ll love Giesen 0% Pinot Grigio. Expect delicate floral notes with white flowers, lychee, and red apple on the nose. Its taste is light, delicious, and balanced between crispness and sweetness, offering everything you love in one glass.
  • For red wine lovers, check out Giesen 0% Premium Red. Expect delicate aromas of crushed blackberry and wild herbs in Giesen 0% Premium Red. Crushed red berries and plum offset by toasted oak on the palate combine to give a light and refreshing option for any occasion.
  • Giesen 0% Riesling is recommended as an aperitif and offers a lively and refreshing Riesling character with zingy lime, ripe mandarin, and delicious sweetness, all balanced by crisp acidity to appeal to wine lovers and sommeliers seeking food-friendly pairings.
  • Celebrate without compromise this holiday season with the newest addition to the premium range, Giesen 0% Sparkling Brut! As of October 1, this delicious sparkling wine boosts a mere 21 calories per 5 oz serving with no added sugars—making it one of the lowest-calorie sparkling wines available.

Join the AF Happy Hour at Kroger Wellness Festival

Cincinnati, get ready to experience the best of Giesen 0% Wines and the art of mindful mixology at this year’s Kroger Wellness Festival, on September 22 and 23! The free health and wellness festival will showcase more than 150 experiences and food offerings focused on six core pillars of transformation: Balance, move, breathe, care, uplift, and play.

On Friday, September 22, influencer mixologist Deb Podlogar of Mocktail Mom will host an AF (alcohol-free) Happy Hour at the Giesen 0% Pavilion (Booth 711) between 3:30 – 5:00 PM. Known for her delectable AF cocktails, Mocktail Mom will debut new drinks made with Giesen 0% New Zealand Sauvignon Blanc. Be sure to stop by to meet Deb and savor the Cincinnati-inspired mocktail. You can also sample the full range of Giesen 0% wines, including the newly released 0% Sparkling Brut.

For more information, visit the Kroger Wellness Festival website and follow @giesenwines for live updates.

This article appears in Sep 6-19, 2023.