Here's Why NBL CKN Will Throw Chicken-Themed Pop-Up Parades in Greater Cincinnati This Weekend (Yes, Really)

The ghost kitchen concept from Buffalo Wings & Rings is going all-in on the chicken fun on Saturday.

click to enlarge Sandwich from NBL CKN - PHOTO: PROVIDED BY NBL CKN
Photo: Provided by NBL CKN
Sandwich from NBL CKN

Why did the chicken cross the road? It’s an age-old question that NBL CKN has answered with a pair of parades this weekend.

Yes, you read that correctly — chicken-themed parades.

Buffalo Wings & Rings, the Cincinnati-based sports restaurant franchise, has jumped on ghost kitchen trend with the Noble Chicken (stylized as NBL CKNA ghost kitchen is a professional kitchen that is set up for the preparation of delivery-only meals. 

William Stone, the social media manager for Buffalo Wings & Wings, says the idea for the Noble Chicken  began when Buffalo Wings & Rings went undercover at the 2019 Queen of the Wing festival. The company entered as the Noble Chicken, and no one knew that it was really Buffalo Wings & Rings in disguise. The Noble Chicken was crowned the winner of the 2019 festival.

“Even though we are a chain, [we wanted to show] that we can still offer great unique tastes that your local mom-and-pop shop can offer you,” Stone tells CityBeat.

The Noble Chicken grew from there and now has a brick and mortar inside of Jungle Jim's, which took over a space that was previously occupied by Red Sesame. It opened right before the COVID-19 pandemic began in March 2020. The plan is to expand to 29 new restaurants by the end of May, each as a ghost kitchen concept.

The Noble Chicken specializes in fresh free-range chicken items like sandwiches and tenders, according to a media release from Buffalo Wings & Rings. Onet menu item is the MNRCHY chicken sandwich, which has bacon jam, pimento cheese, bourbon mayo, lettuce and tomato on a brioche bun. 

To celebrate the concept, those who order directly from The Noble Chicken can pick up their food at pop-up shops inside Buffalo Wings & Rings locations March 20-23, according to the press release.

But you want to know about the chicken parades, right?

The pop-up parades will take place on the Ohio side in Oakley and across the river in Crestview, Kentucky, on Saturday, March 20. 

A team of actors will dress as NBL CKN characters and pass out “CKN Boxes,” which will be filled with food samples and gift cards. The characters are modeled on mash-ups of two animals since the Noble Chicken is all about mash-ups, Stone says. Instrumentalists will join the parade with drummers and trumpet players.

The idea for parades came from looking for something fun to do in the era of COVID-19, Stone says. The company landed on pop-up parades as something fun, social, safe and would get the word out about NBL CKN. 

Here is the parade route, as provided by NBL CKN:


CRESTVIEW, KENTUCKY

  • Crestview Hills Town Center 
  • College Park/Campus Drive — will stop to perform two times along this street 
  • Meadowlark Drive — will stop to perform three times along this street 
  • CRESTVIEW ROUTE MAP 
  • Estimated 60-75 minutes in Crestview 

 

OAKLEY, OHIO

  • Oakley Buffalo Wings & Rings + Kroger parking lot 
  • Taylor — will stop to perform two times along this street 
  • Isabella — will stop to perform two times along this street 
  • OAKLEY ROUTE MAP 
  • Estimated 60-75 minutes in Oakley 

 

EASTGATE, OHIO

  • Eastgate Wings and Rings 
  • Northport — will stop to perform two times along this street 
  • Brandonmore — will stop to perform two times along this street 
  • EASTGATE ROUTE MAP 
  • Estimated 60-75 minutes in Eastgate

 

Learn more about NBL CKN at nblckn.com



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