New Riff Hosts 'World's Biggest Bourbon Toast' and Early Bottle Release on July 31

Get your hands on the long-awaited bourbon during a party on the Purple People Bridge

Jul 10, 2018 at 2:48 pm

click to enlarge Hello, bourbon. We've been waiting for you. - Photo: Provided
Photo: Provided
Hello, bourbon. We've been waiting for you.

New Riff Distilling has announced a release date for its first batch of bourbon: Fall 2018. But before the spirit is officially in stores, you can get your hands on a bottle as early as July 31. 

New Riff is hosting the “World’s Biggest Bourbon Toast” to launch its Kentucky straight bourbon whiskey at 5:30 p.m. July 31 on the Purple People Bridge. New Riff founder Ken Lewis will be toasting local "dignitaries, influencers and most importantly hundreds of spirit aficionados and supporters." That can include you.

Toast with a dram of the long-awaited bourbon and get your hands on a bottle before they go on sale at noon Aug. 1 at the distillery. Wider distribution won't happen until later this fall.

The spirit, which has been patiently aging for the past four years, is bottled in bond (the product of one distillation season, by one distiller at one distillery and aged at least four years) without chill filtration and is a “high-rye, full-bodied whiskey with a savory, spicy character.” The non-GMO bourbon is made with 65 percent corn, 30 percent rye and 5 percent malted barley mash. It is also made with water from the Ohio River Alluvial Aquifer, serendipitously located 100 feet below the distillery’s parking lot. 

“Bottled in Bond is the highest quality standard for aged spirits in the world,” says Lewis. “Rather than reserve it for special or limited releases, it is the signature of our bourbon. Moreover, we are taking the standard one step further by eliminating chill filtration to ensure that not a single molecule of flavor is sacrificed. We are firmly grounded in Kentucky’s revered bourbon tradition, but this is very much our own riff.”

The World's Biggest Bourbon Toast starts at 5 p.m. with a toast at 5:30 p.m. on July 31. Free admission. Purple People Bridge, 425 York St., Newport, Ky. More info: