Listermann Brewing Company, King Studios and design/print studio We Have Become Vikings today announced they'll launch a beer celebrating the city's recent acquisition of the King Records property in Evanston. It will also honor this year's 75th anniversary of the famous but long-departed record company, which recorded Blues, Country and R&B classics by James Brown, Hank Ballard, Moon Mullican, the Stanley Brothers and many more.
The beer will be released at 10 a.m. on May 5 at Listermann, located at 1621 Dana Ave. near the site of the old King Records headquarters. It is being called Hops, Hops, Hops, and is described in a press release as a "New England-style IPA brewed with El Dorado, Citra and Centennial hops." The release also quotes Jared Lewinski, Listermann's head brewer, as saying the beer has “flavors of oranges, peaches and pears that give this light bodied NE IPA a big punch of fruitiness and juice.”
It will be available on tap at the brewery and sold in four-pack 16-ounce cans for $14.99, with 10 percent of proceeds being donated to King Studios. The latter's website describes it as being "inspired by the legacy of King Records and fueled by the academic investment and economic development of nearby Xavier University, (featuring) the dynamic integration of music and arts education, entrepreneurial training, and cultural history."
Leading up to King Records Month in September, Listermann will produce beers honoring King musicians, such as Country/Rockabilly singer (and local television personality) Bonnie Lou ("Daddy-o”) and Philip Paul, the studio drummer who played on over 350 recordings.
For more information, visit listermannbrewing.com.