Valley of the Sun Tour Diary: A Day in the Life of a Merch Guy

Oct 22, 2014 at 10:00 am

Before I left, I had a lot of people ask me just what I’d be doing while on tour. The best answer I could give them was, “I don’t know, sell shirts I guess.” 

So, in an effort to give you a better picture of what a day in the life of Valley of the Sun’s illustrious merch guy/tour bitch, I give you a minute-by-minute breakdown of what will most likely be our busiest day on the tour. What transpires is a day with two shows and 10 combined hours on the road and yes, it’s as tiring as it sounds.

6:30 a.m.: Wake up before dawn in Frankfurt and get ready for a five hour drive to Munich. Take a shower in a hotel shower that has no door or curtain while using a shower head has no holder on the wall. Listen to Black Dahlia Murder to wake up.

7:30 a.m.: Make a to-go sandwich at the hotel’s breakfast bar.

7:35 a.m.: Help navigate the van out of a hotel parking garage that it shouldn’t have logically fit in.

7:47 a.m.: Begin a five-hour drive to Munich. Naps are taken by most. Breaking the speed limit is performed by others. Who knew a van could go triple digits?

8:50 a.m.: Pit stop number one: water, coffee and baked good acquired. Knifes and soccer hooligans are ogled.

10:43 a.m.: Pit stop number two: water and coffee are released, drivers are switched.

12:00 p.m.: Arrive at venue, take tour of stage and see backstage area. Find WiFi password and begin to use and abuse venue’s internet connection.

12:45 p.m.: Dig merch out of van for festival’s merchandise display. Freak out when an entire box of shirts cannot be found.

12:47 p.m.: Rejoice when the box of shirts are unearthed.

1:20 p.m.: Begin gear load in.

1:30 p.m.: Realize you’ve learned more gear terminology on this tour than in a decade of attending concerts and hanging out with bands.

1:40 p.m.: Rip an expensive tour banner.

1:52 p.m.: Sit around and surf through Facebook and Instagram while band sound checks.

2:45 p.m.: Check to see if ears are bleeding from sound check volume.

3:00 p.m.: Walk around the venue and people-watch to waste time before show starts.

3:25 p.m.: Set up Nick’s Go Pro cameras around the venue to capture the forthcoming insanity.

3:30 p.m.: Showtime. Festival attendees begin to filter into Valley’s show (Valley is the first band of the day).

4:00 p.m.: A circle pit breaks out for the first time in the band’s history. Horns are thrown liberally.

4:10 p.m.: Remember why Valley of the Sun is my favorite Cincinnati band.

4:15 p.m.: Raid the catering table for a sandwich, pretzel, banana and water. Plan to eat pretzel on the road as a snack.

4:30 p.m.: Settle merch sales with organizers, collect money, pile up CDs, LPs and shirts to load into the van.

4:35 p.m.: Eat pretzel before ever reaching the van.

4:40 p.m.: Call dibs on a festival attendee.

4:50 p.m.: Wait for Ryan to settle up event pay with festival organizers.

5:00 p.m.: On the road again for another five-hour ride to Seigen.

5:05 p.m.: Begin typing hourly breakdown in van to save some time on off day tomorrow and to give my phone a chance to regain some charge.

5:50 p.m.: Pit stop one. Beer from festival is released.

8:25 p.m.: Pit stop two. Water is released and drivers are switched.

10:30 p.m.: Arrive at second venue where bands have already started playing.

10:37 p.m.: Order a pizza at stand outside of venue while we wait for support bands to finish.

11:15 p.m.: Continue eating; this time it is chicken curry in the band apartment.

11:30 p.m.: Final support act has finished. Start mad dash to load gear in from the van to the venue.

11:40 p.m.: Set up last minute merch area in a now desolate bar.

11:43 p.m.: Wait for the band to take the stage.

11:55 p.m.: Sell first bits of merch to those still at the venue. Try to explain that pins are one Euro a piece, not one Euro per handful.

12:30 a.m.: Show starts.

12:50 a.m.: Play Tetris while band is performing and, therefore, no one is looking at merch.

12:55 a.m.: Earn new high score in Tetris.

1:10 a.m.: Band finishes after three encores. A fourth is requested but the band has literally no other songs left to play.

1:15 a.m.: Sell 132 Euro worth of merch in 10 minutes.

1:45 a.m.: Pack up merch once sales dry up.

1:55 a.m.: Pack up van and grab overnight bags.

2:20 a.m.: Prepare for bed after a 20-hour day.

2:25 a.m.: Sleep for 10 hours straight.

If there’s anything that I’ve learned about touring it’s that it’s defined by tons of dead time, punctuated by moments of massive amounts of activity. “Hurry up and wait” is the perfect way to describe it. We rush in the morning to squeeze everyone’s morning routine into a short period of time. Then we spend hours in the van to reach a venue, only to rush to get the van unloaded, merch set out and sound check completed, along with other pre-show rituals. Then we wait for the show to start, followed by the post-show rush to sell merch, load up the van and get to our lodging for the night.

It makes for long days and long nights, with little to no rest. It’s tiring, hectic and stressful and I’m having the time of my life. I could really use an actual shower though, that’s for sure.