Renowned Cincinnati Indie/Art Pop group WHY? celebrates 10th anniversary of seminal album 'Alopecia' with global tour dates and reissue

Tickets are on sale now for Yoni Wolf and Co.'s U.S. tour kick-off at Cincy's Woodward Theater on Aug. 31.

click to enlarge The 'Alopecia' 10th-anniversary reissue on Joyful Noise.
The 'Alopecia' 10th-anniversary reissue on Joyful Noise.

WHY?, the acclaimed band fronted by Cincinnati native Yoni Wolf, is celebrating the 10th anniversary of its career-defining album Alopecia with a reissue and worldwide tour dates this summer and fall. The U.S. leg of the tour kicks off with a hometown show at Over-the-Rhine's Woodward Theater on Aug. 31; tickets are on sale now here.

Alopecia will also get the reissue treatment in honor of its 10th birthday on Aug. 17 via the Joyful Noise label. Pre-orders of the various formats of the release are open now. Last week, WHY? shared a remix of the album's "Good Friday" by Boards of Canada, which is included as a bonus 7-inch with the purchase of the "Cloud Color Vinyl" edition of the reissue. 

Alopecia marked a crossroads moment for WHY? It was the first real "band" WHY? album, featuring fellow CIncinnatians Doug McDiarmid and Josiah Wolf, as well as Andrew Broder and Mark Erickson, who joined during the Alopecia recording sessions. Yoni Wolf started WHY? as a solo entity, releasing his official album debut, Oaklandazulasylum , in 2003 on Anticon, the revolutionary label he co-founded while living on the West Coast. (The band re-centralized in Cincinnati at the beginning of the 2010s .) Alopecia also marked Yoni's transition from experimental Hip Hop (Anticon's bread and butter) and towards WHY?'s defining kaleidoscopic Indie Pop approach.

Here is a superb overview of Alopecia's history and legacy written by L.A. journalist Chris Martins for the reissue's publicity campaign. Read CItyBeat's interview with Yoni from earlier this year here.

"I'll go unknown by torpedo or Crohn's / Only those evil live to see their own likeness in stone." It's the kind of couplet you'd carve into a wall whilst savoring the irony at hand, but when Yoni Wolf spit the line ten years ago he was blissfully, broodily unaware that he and his band WHY? were creating a career-defining album—one so fan-adored that it would go out of print, and so influential that the art-pop heroine Lorde herself would lovingly steal the very lyric quoted above. When it dropped in 2008, Alopecia not only marked WHY?'s evolution from a sonically collaged mostly solo project to a live-recorded powerhouse band of badass multi-instrumentalists. It also minted a genre of one: wryly written, poignantly posed, simultaneously swaggering and heart-rending song-rap that jangles like folk, bursts like psych-rock, and sways like chamber pop. To this day, there is no other group in the known universe that sounds or feels like WHY? does on Alopecia. The album's 2018 reissue cheekily etches that aural likeness into our musical history.

Revisiting these songs is like catching up with an old, very strange friend—one who obsesses over his mortality, wonders if his ex is some sort of god, identifies as a "lifelong local foreigner," and does his emotional unpacking in public restrooms*. When Yoni sings that he's been "faking suicide for applause in the food courts of malls" on album opener "The Vowels Pt. 2," you aren't sure if it's a metaphor about fame or a real thing he did. Our narrator's odd charm is Alopecia's most enduring gift. Inspired by Bob Dylan and Joanna Newsom, Yoni packs confessional candor and vivid detail into honeyed melodies. Energized by Lil Wayne and MF DOOM, he seeds self-effacing boasts and mesmeric wordplay within complex rhyme schemes. The result is a swirl of humor, desperation, and beauty that both pulls us into his world and draws out our own proud, wounded inner weirdo. As Yoni coos on "The Hollows," "This goes out to dirty-dancing, cursing, backmasking, back-slidden pastors' kids / and all us Earth growths; some planted, some pulled."

That perspective formed in our hero's native Cincinnati — born in the basement of his rabbi dad's synagogue when lil Yoni started making songs on a dusty 4-track, and come of age in a different basement in his college years where, instead of graduating, he teamed with roommate Doseone and pal Odd Nosdam to form the revered avant-rap trio cLOUDDEAD. These family and friends haunt Alopecia—Dose raps on "The Hollows"; Nosdam is namechecked on "A Sky for Shoeing Horses Under"; Yoni's father and the language of faith appear often—creating layers of narrative for WHY?'s typically deep-diving fans to unpack. By 2008, Yoni was settled in Oakland, adding to the legacy of the Anticon label/collective he cofounded (most notably with his official 2003 LP debut Oaklandazulasylum). Though his brother Josiah Wolf and fellow Ohioan Doug McDiarmid moved west and joined WHY? before 2005's Elephant Eyelash, they had not yet recorded as a proper unit, or in a proper studio. Hell, Yoni'd never even tried to make his words rhyme before.

You already know that they did all of those things and were rewarded with Alopecia, an album as adventurous as it is accessible, and remarkably fluid. To wit, "These Few Presidents" slides between modes, from upbeat and forced-smile bubbly to seething and slowly roiling. "Song of the Sad Assassin" is a tempo-blind rollercoaster of piano, vibes, vocal percussion, guitar, drum, and bass. And "Twenty Eight" spins a feedback-drenched rap beat, something like the Bomb Squad on acid, on a carousel. WHY?'s mind meld is all the more impressive considering they left their jerry-rigged home setup for Minneapolis' Third Ear studio, in the winter, and added Fog members Andrew Broder and Mark Erickson to the lineup. Over 20 days, the thermometer never cracked zero. There were hot toddies aplenty, Miles Davis records on repeat, and cramped quarters. In this heady, unfamiliar space, Yoni worried it was all for naught. But while recording "Good Friday," a brutal breakup song, he caught full-body chills. It wasn't the blizzard outside.

The Alopecia sessions were so successful, in fact, that they spawned two LPs (WHY?'s fourth, Eskimo Snow, arrived 18 months later). This one was finished in Berkeley and when time came to name it, Yoni chose a word that appears nowhere in the lyrics. He'd recently found a hole in his beard which his old art-hop comrade Slug of Atmosphere identified as alopecia. The concept fit: more than on any other WHY? release, Yoni was uncovering his anger, anxiety, and ambition—celebrating his ugly by wearing his lowest of lows like badges of honor, devising characters to exorcise his inner demons, and arriving at begrudging self-affirmation. There's a line on "Brook & Waxing," reprised on "By Torpedo or Crohn's," that's become the loudest shout-along moment at WHY? concerts and the most likely quote to find tattooed in the crowd: "While I'm alive I'll feel alive / And what's next I guess I'll know when I've gotten there." Therein lies Alopecia's genius: we'll never get "there," not in 10 years past or 10 years more, but the beauty is in pushing on.


 

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