Archer’s paradox, according to Wikipedia, is the phenomenon whereby "in order to strike the center of the target with an arrow, the arrow must be pointed slightly to the side of the target."
Archer’s Paradox, the band, according to the two members I spoke with on a hot Thursday — much the same.
“It started about a year ago. I disbanded from a band I was in earlier (with Mia Carruthers, of MTV’s Taking the Stage fame) and Stefan Wright (drummer) and I started making songs in my room by myself,” says project founder, Seth Huff, “and then Cam (Nawaz, synth and backup vocals) started coming over out of nowhere, and we started hanging out and he was like, ‘Hey, those songs are pretty good’, and here we are, a year later, with four other people, having fun.”
Originally conceived as a two-piece consisting of Huff and Nawaz performing live with recorded backing tracks, the duo realized that direction would be “the most boring thing in the world,” says Nawaz, “so we quickly moved past that. And we realized that we have numerous friends who are really good at playing instruments.”
The band was fleshed out with Wright on drums, guitarist Alex Solin, and bassist Mark Wilson.
Working with a five-song EP recorded solely on Huff’s MacBook Pro, Archer’s Paradox has a distinctly DIY vibe. Very calculated in their approach to publicity and performing, Archer’s Paradox only performed its first show this year at Rohs Street Café during the sixth The Heights Music Festival in Clifton.
“We’re all about the DIY thing. That’s kind of like our religion. If we had to pick a religion, it would be DIY,” says Huff, who writes all of Archer’s Paradox material.
More shows followed, and in “a stroke of luck”, as Nawaz says, Archer’s Paradox earned a slot at the inaugural Bunbury Music Festival, held at Sawyer Point today through Sunday. Nawaz details how, while informing friends via text of their latest project and upcoming show, Wright happened to text Ian Bolender, a former bandmate from another band (Ellison), who happened to be an employee of Nederlander Entertainment, which happened to be the company booking Bunbury Music Festival. Bolender responded within 15 minutes with the offer of having Archer’s Paradox play Bunbury.
“We make our own luck,” clarifies Nawaz. “We use every outlet of who we know and every resource to our absolute maximum potential.”
Huff agrees, relaying how other shows have fallen into place just as harmoniously. I point out that maybe instead of finding "luck," Archer’s Paradox has serendipity on their side.
“THAT’S our religion,” Huff jumps in, eagerly. “I take back that thing I said before.” We note the fact that the letters “DIY” are also in ‘serendipity’, and thusly, the band’s definition is fully confirmed.
“Work smart, not hard,” Huff continues. “Observing the way other bands do it, you can learn a lot and make a game plan from that. If you have decent music, you have a really good shot if you learn to use the machine that is the Internet.”
“We knew we didn’t want to take the ‘let’s get signed right away, let’s get distributed’ path before playing anything,” Nawaz chimes in, referencing internet-phenom bands without much substance to back up their product.
“You have to gain the respect of fans and then they’ll actually want to pay for the music,” says Huff.
At this year’s Bunbury Music Festival, Archer’s Paradox will have their biggest chance yet to do just that.
Archer’s Paradox opens up the Landor Stage at Bunbury on Sunday at noon. Listen to them here and check out this clip for the group's song "Patience."