Christian Moerlein ad from 1901
In 1879, the New York Times published an article titled: "How Cincinnati Beer is Drunk at Home: Some rather remarkable stories about the capacity of the Ohio stomach," which told amazing tales of expert Queen City beer drinkers and just how much an average Cincinnatian can drink in a day (several kegs).
The article starts with the tale of a "remarkable statement" that one of the former members of the Mohawk Fire Company could drink 12 glasses or beer on an ordinary work day between when the clock started and finished chiming noon (less than half a minute). According to several credible witnesses, the dude did this pretty frequently — enough that he got irritated with the amount of time it took to lift a glass to and from his lips so he just poured all the beer in a giant bowl and drank from the bowl.
This was followed by an awesome story about a man named Dr. Noeffler, who once drank a keg of beer in two hours at home of his friend, brewer J.G. Sohn. According to the article, "Dr. Noeffler is quite obese, but no more so than before he became a great beer-drinker. The only visible effect which his enormous consumption of beer has had upon him has been to seriously reduce him financially."
And the article goes on and on, including information about how much beer Cincinnati brewery workers were putting away in a day — up to 35 glasses each at the Kauffman brewery, 25 at the Moerlein brewery and only between 5 and 14 at the Jackson Brewery, which was "strictly regulating" employee beer consumption based on age, build and quality of work.
Read the whole story here
. (Worth it.)