Events: Cincinnati World Cinema

The British simply do some things better than Americans (though soccer is no longer one of them). One of those things is the creation of television commercials — or, as the Brits call them, “adverts.” Proof is abundantly clear when viewing The British Te

The British simply do some things better than Americans (though soccer is no longer one of them). One of those things is the creation of television commercials — or, as the Brits call them, “adverts.” Proof is abundantly clear when viewing The British Television Advertising Awards (BTAA), a smorgasbord of creative, wit-infused commercials that are more like short films than the crappy, ADD-driven stuff we get in the States. Unlike our more overtly “commercial” approach, the BTAA winners often don't reveal the product/advertiser until the final moments — like an oddly affecting T-Mobile spot that features thousands of Londoners performing karaoke to The Beatles' “Hey Jude” in Trafalgar Square. Sexual innuendo and/or Pop songs are often employed, including a penis-joke-driven Dr. Pepper advert and a wistful, beautifully shot spot set to Bob Dylan’s “Blowin' in the Wind” for an environmentally conscious ethical banking and retail group called The Co-operative. Even the blatant Flight of the Concords rip-off used by a product called Tony's Pot Noodle is amusing. Cincinnati World Cinema screens the BTAA winners (which runs a tad over two hours) at 4 and 7:30 p.m. Sunday; 7:30 p.m. Tuesday; and 7:30 p.m. July 21 at The Carnegie in Covington.

Go here to find ticket information.

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