By year three, one would assume that an annual event of some scale and magnitude would attempt to steady itself, straighten up on its still relatively wobbly legs to test for newfound strength and stability. Thanks to the disastrous economic climate, the Oxford International Film Festival (OIFF) had to go from barely standing to boldly leaping forward all at once, leaving behind the intimacy of the Oxford, Ohio, community for the lure and greater risk/reward of increasing the scope and appeal of what MovieMaker magazine recently dubbed one of the top “25 Festivals Worth the Entry Fee.” The festival, which opens Friday and continues through July 30, is moving to West Chester and Cincinnati this year.
The focus of the marketing and publicity seeks to draw attention to the Web site (www.oxfordfilms.com), where the full scale allows potential attendees to find the elements and attractions that will appeal to them personally. It’s smart thinking for a third-year event that boasts in press releases of “more than 70 of the best new short and feature-length independent films from around the globe, amidst 7 days of screenings, workshops, industry & celebrity guests, 3 days of indie concerts, filmmaker panels, parties & receptions, and an awards gala.”
Who knows where the Oxford International Film Festival will land, but Cincinnati would do well to consider hanging on tight to this up-and-comer.
Read tt's interview with OIFF founder/Executive Director J.C. Schroder and get more details here.