Editor's Note: Brian Penick of local music promotions company The Counter Rhythm Group is guest blogging for CityBeat monthly to provide a behind-the-scenes look at his journey to release his interactive industry guidebook, Musicians’ Desk Reference.
It has been killing me to remain so broad and vague this entire time about what exactly me and my staff have been working on, and while I will attempt to be slightly more specific this time around, I am afraid that you will inevitably be strung along for yet another 30-day span, inching closer to the release this Fall.
If you have been reading these entries (or know me personally), you know I am a musician, and that I have experience touring and working in the music industry for about half of my life. While I do not necessarily claim to be an expert (I believe it requires an extreme longevity with multiple facets of success and even some failure to be given that label), I can tell you that I have an understanding of how the working elements of this business function, and that I have been able to make a career as both a performer and a servicing agent. That being said, my passion (and I do consider myself a passionate person), has become helping others to succeed in this industry through sharing my experiences and knowledge. While competition certainly has its place and can keep you sharp, ultimately we are all in this together, trying to reach a common goal of finding success. The more we work together the better the potential is for any one of us to achieve these goals.
I truly believe Musicians’ Desk Reference is the next step in the evolutionary process to bind us together as a musical community. My overall intention with this project is to level the playing field as much as possible, everywhere from general theories of advancement to the specified documentation that an artist will actually work with. At the end of the day, we hope to unveil the unknown variables that musicians will face and provide the tools and the understanding and put the focus on what matters most: your music.
How do you know if Musisicans’ Desk Reference is something for you? The eBook encompasses several distinct areas of the music business, ranging from the inner workings of just starting out as a musician, down the necessary paths of recording, promoting, touring and eventually building a team of industry professionals to work for you. These topics are based on my own personal experiences as a musician and with operating The Counter Rhythm Group (my music industry promotions company), in addition to many conversations with musicians over time about what topics they are most curious about. Not surprisingly, many of the requests were in the same categories, so in the end the subject matter was not too difficult to choose from.
It is an exciting time for sure, as we are literally in the last two weeks of content creation, working right along schedule with our team of professionals we have amassed to help make the dream a become a reality.
Looking ahead into the near future, I am excited to announce that we will be conducting some closed focus groups for the content, eventually leading into beta testing a full working version. All preparation is leading up to the release of the final product this Fall, and while I cannot give out too many specifics (sorry!), I can say that it will be a series of events not to be missed.
I apologize if the bulk of these blogs seem to relate more to the backstory and the generalities of the book rather than the specific content and the process behind the final product, but that is unfortunately the direction that it must take for now. While I have been hit with a wave of positivity from musicians familiar with the project, it is very clear that more explanation is required as to offer insight as to what we are actually doing over here. The process, as that of many servicing professionals, can often feel like a variety of desk jobs that exist in the world, with the obvious exception of working with fantastic clients and the ability to go to shows, travel and be among others with similar interests that are typically awesome. In all honesty, I sit at a desk and work on several computers, monitors and devices, working with my team to create, verify and edit content, hour after hour. It is nothing but work, work, work around here (especially lately), and I would not have it any other way.