Cincinnati-bred/Austin-based rockers Heartless Bastards' new album Arrow is due in stores on Valentine's Day (Feb. 14), but you can hear the long-player in its entirety right now via NPR's website (here). The NPR promotion is just the latest in the build-up to the excellent album's release. Arrow — the fourth HB full-length overall and first for new label Partisan Records — was named by The New Yorker as one of the most anticipated albums of 2012, while Rolling Stone and KCRW have premiered tracks from the album and Spin's website premiered the below video clip featuring the first single, "Parted Ways." Pre-orders for Arrow are being taken on iTunes and through the Partisan site (here), as well as through the band's own site (here), where you can order the album in various formats and as part of various goodies-filled bundles. —-
You can also get a jump on the release by heading to Northside's Shake It Records, where you can pick up a Heartless Bastards' Valentine's Day card (like the one pictured) that includes a free download and coupon towards your purchase of Arrow. Shake It has also announced that the band will perform a set at the shop before the HB show at Covington's Madison Theater on Feb. 17. (Times have yet to be announced.)
