It’s the Most MidPointiest Time of the Year

This week marks the return of the MidPoint Music Festival to the clubs and venues of downtown and Over-the-Rhine, featuring adventurous and critically acclaimed artists from around the world, regardless of their label affiliation (or lack thereof).

This week marks the return of the MidPoint Music Festival to the clubs and venues of downtown and Over-the-Rhine. In the fest’s 13-year history, it has grown a lot from its origins as a showcase for unsigned acts. Today, MidPoint features adventurous and critically acclaimed artists from around the world, regardless of their label affiliation (or lack thereof).

MidPoint might now boast headlining artists who chart on Billboard or have large fan bases, but the event still features numerous up-and-comers that many of the MPMF attendees perhaps haven’t yet heard. But the quality of performers is remarkably consistent, from the top-of-the-poster names to the acts playing some of the smaller venues.

That’s by design, as MidPoint at its essence is a festival of discovery. Ask anyone who has fully immersed themselves in the MPMF experience over the past few years and they’ll tell you that taking a chance on an unknown-to-you act is far from a risky proposition. There aren’t many better feelings than unexpectedly being blown away by a musical act in a live setting. And MidPoint is all about that feeling.

Our MPMF page feature profiles of four of MPMF 2014’s most anticipated acts — Chromeo, St. Paul and the Broken Bones, Jessica Lea Mayfield and Cincinnati-spawned greats The Afghan Whigs. But each one of them started out as the kind of artist you might have discovered at smaller venues during MidPoints past. They’ve all put out records on their own or with smaller labels, loaded their own gear into tour vans and built up fan bases one kick-ass concert at a time.

So while you’re catching these acts or some of the other great headliners Thursday through Saturday, don’t forget that potential future headliners can be found in every nook and cranny of the MidPoint Music Festival.

Be sure to check MPMF.com for the latest updates, as well as all of the festival’s social media outlets — @MidPointMusic on Twitter, @midpointmusicfestival on Instragram and facebook.com/midpointmusicfestival. The social networks will be posting updates (such as schedule changes, cancelations, etc.) throughout the event. You can also follow MPMF-related Twitter and Instagram posts (and build your very own schedule) through the fest’s free app, which can be found at live.mpmf.com. Print copies of CityBeat’s official MPMF guide (featuring previews of all the performers and more) will be available at the fest.

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