One of the more popular features at this year's MidPoint Music Festival isn't a band or singer/songwriter — it's a truck. The "Rolling Record Store" used by (and stocked with releases from) Jack White's Third Man Records will be at MPMF Sept. 28 and 29, between visits to the Muddy Roots Festival and New York City's CMJ conference/fest.
An extension of White's tiny Third Man record store in Nashville (connected to his label's HQ), the record truck stocks all kinds of Third Man releases, including limited edition vinyl, as well as various Third Man merch. There is also reportedly a DJ station so visitors can spin tunes and a sound system was installed so that bands/musicians can plug in and play. White himself has performed a few times along the Rolling Store's travels (but it's not a guarantee).
The Third Man Records Rolling Record store — which debuted last year at South By Southwest in Austin, Tex. — will make a great addition to the growing MidPoint Midway, the outdoor area featuring vendors, a side-stage, poster exhibitions and other cool "pop up" projects. The bright-yellow truck even has local ties — it was built by Erlanger, Ky.'s C. Cook Enterprises, a car restoration and metal fabrication shop.
I visited White's Third Man headquarters in Nashville a few weeks ago and got to check out the cool merchandise on sale in that closet-sized shop. The Rolling Record Store was parked in the parking lot. I didn't get a tour, but even from the outside, it's a pretty striking vehicle (and I took a few photos, like the one above). Can't wait to see inside at the end of next month!
Here's White playing a "B show" (side gigs on his current solo tour) next to the truck during the recent Outside Lands Festival.