It’s a proud moment when a band can celebrate the release of its debut full-length album but slightly more unusual to celebrate the same release again six months later. But, as any fan will tell you, Eat Sugar doesn’t do much by the book.
Last August, the Cincy-based Electro/Indie/Rock quartet announced the digital release of its first full album, Levantense, promptly making it available on iTunes.
“We figured it was expensive to make CDs and people weren’t buying CDs anyway,” Eat Sugar drummer Greg Poneris says over beers at the Northside Tavern.
Within days, the band heard from Mush Records, which expressed serious interest in signing Eat Sugar and distributing Levantense traditionally, which meant the end of the album’s digital presence.
“Those recordings had been finished in March last year and we were pretty anxious to let people hear the recorded versions because in some instances they were so different,” vocalist Aidan Bogosian says. “We figured the easiest and least expensive way was to do the digital thing — ‘Let’s get it out there because we can.’ ”
Eat Sugar celebrates the Mush Records relaunch of Levantense with a free show Friday at MOTR Pub in Over-the-Rhine with Pop Empire. Go here to read Brian Baker's full interview.