When you come on the scene as a young man who performs Dancehall Reggae mixed with Rap and other genres, and do it as a bearded, Orthodox Hasidic Jew who touts his spirituality in his grooves, you will be noticed by believers and non-believers alike. Matisyahu was unique in that regard, though it is true that Jamaican Reggae music has always told tales going back to King David, albeit from a Rastafarian point of view. The problem was that Matisyahu’s beliefs evolved (or devolved depending on your frame of reference) and a few years ago he shaved his trademark Hasidic beard. Ultimately, Matisyahu was just following his muse and since then he has further expanded his musical horizons as a clean-shaven toaster with a universal outlook. His latest album is called Akeda and it finds Matisyahu relying less on Reggae and more on layered World Pop beats, sounding more like Maroon 5 with a deeper groove and socially conscious lyrics.