If Jack White is Indie Rock’s most prominent attention deficit multitasker, his Raconteurs bandmate Brendan Benson is his lesser known Indie Pop counterpart. The Detroit native’s band work with the Well Fed Boys and the Mood Elevator received good notices, but his solo output (1996’s One Mississippi, 2002’s Lapalco, 2005’s The Alternative to Love, 2009’s My Old, Familiar Friend) has garnered Benson a press kit filled with glowing reviews, a fair amount of TV/film placement, some impressive production work (The Greenhornes, Waxwings) and a devoted cult following. Benson’s success with The Raconteurs allows him the freedom to exhibit his unrestrained solo Pop id.
On What Kind of World, his fifth solo and first self-released album, Benson continues to cultivate a sonic identity that hovers in the vicinity of Jellyfish’s visceral Pop, Supergrass’ stratospherically melodic Rock, The Romantics’ irresistible dance floor Garage Pop and the Motor City’s soulful heart. The shift for Benson on What Kind of World is a refreshing lyrical honesty, inspired by his new wife and child, his new home in Nashville (and its inherent collaborators) and the awareness of advancing middle age.
Despite his marital and parental contentment, there’s still a bruised undercurrent to Benson’s observations (“Maybe she is bad for me, and I don’t care to see/Because what I want and what I need are the same for me/In the end”), but even his most caustic lyrical reflections are surrounded by a soundtrack that courses with Pop adrenaline (“Light of Day,” “Here in the Deadlights”) or aches with a sweet melancholy (“Pretty Baby,” the classic Elton John-tinged “On the Fence,” both duets with Pistol Annies’ Ashley Monroe).
Guests like Jon Auer, Ken Stringfellow (Posies/Big Star) and Sam Farrar (Phantom Planet) lend considerable weight to What Kind of World, but Benson doesn’t require star power to illuminate his work; he’s got quite enough Pop wattage of his own for that purpose.