Say It Ain't So

Last night, while flipping through the channels in my overpriced cable TV package, I was distracted by a song from one my favorite bands, Gang of Four.

I was initially perplexed as to its source — is it coming from my upstairs neighbor (whose musical taste is thankfully quite admirable), or maybe it's blasting from a car driving through my OTR neighborhood?

Nope. It soon dawned on me that it was coming from my TV. —-

“Natural's Not In It,” the second song on GoF's landmark 1980 debut, Entertainment, is being used to sell Xbox 360's latest video game package, something called Kinect Sports? This from a British Art Punk band that made its reputation as the antithesis to crass consumer culture?

You guys really need money so badly that you would seemingly trash everything you once stood for? Is it some sort of subversive joke? What's next? R. Crumb illustrating a campaign poster for Sarah Palin?

The ironic high point of the 30-second spot is that it concludes just before frontguy Jon King delivers the song's pointed lyrical critique:

The problem of leisure
What to do for pleasure
The body is good business
Sell out, maintain the interest
Ideal love a new purchase
A market of the senses
Dream of the perfect life
Economic circumstances
Ideal love a new purchase
A market of the senses

Here, check it for yourself:

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