Say what you want about our chili, but the Queen City is particularly savvy in the Twitter world, according to a new study from Indiana University.
A social media study that sought to pinpoint geographic areas that most frequently are hubs for information flow found that ol' Cincinnati was among a couple of much larger, more metropolitan cities like L.A., New York, D.C. that often acted as Twitter "trendsetters" — generating topics early on that eventually trend on a national level.
The study found that most of those areas corresponded with major air traffic hubs, although it's tough to pinpoint whether that's because news travels so quickly across state lines at airports or because major air traffic hubs just tend to be in densely populated cities, where information already spreads more quickly because social media users tend to be closer and more connected. As we all know, Cincinnati's airport is nothing particularly special — in fact, it's so expensive, lots of locals even avoid it when they can — so that theory doesn't really jive for us. And our population hovering around 300,000 isn't anywhere near the monoliths who earned trendsetter status.
Cincinnati earned the second spot just under L.A. as the most influential trendsetting geographic area in the entire country, followed by Washington, D.C, Seattle and New York. Washington Post blogger Caitlin Dewey hypothesizes our influence might have something to do with the city's fluctuating migration trends — we suffered a big population exodus from 2004-2010. Perhaps our emigrants just maintain really strong ties to the city once they realize they've left wonderful things behind like CINCINNATI CHILI.
From the study:
Whatever it is, we're doing something right. You could share your guesses in the comments, but maybe you should just #tweet #it #instead.