SXSW 2012: The Adventure Begins

Mar 13, 2012 at 1:12 pm
click to enlarge On the road to Austin (Photo: Emily Maxwell)
On the road to Austin (Photo: Emily Maxwell)

After two days of driving in the Vanarama — a 1996 GMC Rally 3500 in school-bus yellow — we're only about 3.5 hours outside of Austin.

This is the second time I've made the trek to SXSW, but every time I make the four-state drive, a few things remain constant: Arkansas highways suck and everything truly is bigger in Texas.

On the last stretch of 11 South, as you approach Crockett, Texas, road signs alternate between "Cemetery" and "Forest." This wouldn't have been so intimidating if we hadn't exchanged ghost stories about dead relatives and scary camping trips (Google "Appalachian Trail" and "scary photos"). We then stayed in a hotel that we seriously scoured for bed bugs before bringing in our gear. But cheap is worth it, right?

We are by no means alone in this endeavor. Thousands of bands travel across the country and the world, whether or not they're "officially" a part of the festival. This is the biggest weekend of the year for bands — whether they're on the rise or struggling to get a fresh start — and they'll do whatever it takes to be heard.

Tuesday (today) marks the beginning of the SXSW (as far as the music portion). The All Night Party's Midwest by Southwest showcase kicks off tonight and will feature some of our hometown favorites, including The Sundresses, The Lions Rampant, Wussy and The Seedy Seeds.

This official showcase is an anticipated event, not only for us Cincinnatians, but also the locals. The Austin Chronicle has named Wussy as one of the top 10 shows to see Tuesday. (Scroll to the bottom of the link for the Wussy write-up,.)

We're not even in Austin yet and Cincinnati's already making headlines at SXSW.