Braxton is working on something entirely new for the area’s craft brewing scene: a slim-canned, adult-friendly hard seltzer — like a local White Claw or boozy La Croix.
Vive Hard Seltzer will be 5 percent alcohol by volume, gluten-free and 100 calories with two grams of carbs per can. The beverage, made with artisan Kentucky water, will be available in early 2019 and will come in four flavors: mango, lime, dragonfruit and grapefruit.
The clear, sparkling and naturally flavored drink will be available at Kroger in 12-count variety packs or six-packs of lime or mango flavors.
“There’s no doubt that today’s customer is changing the way they consume alcoholic beverages,” said Jake Rouse, Co-Founder and CEO at Braxton Brewing Company. “We had a long talk with our team about this move and couldn’t be more thrilled to bring to life a brand that celebrates the passion and craft that we bring to our beer every day to Vive — a hard seltzer celebrating Kentucky’s amazing water and a better-for-you alcoholic beverage. To be first to market with a local hard seltzer speaks wonders about our team’s commitment and passion for innovation.”
Get more info at braxtonbrewing.com.
This article appears in Dec 12-19, 2018.
