Local Hip Hop group — and reigning Cincinnati Entertainment Award winner for Artist of the Year — Triiibe has released a new music video for “Mask Off,” a track from the trio’s 2018 debut album, III AM WHAT III AM. The song is an empowerment anthem, aggressively making a statement about staying true to one’s core values and beliefs, even in the face of societal pressure to conform. The video’s fast cuts match the insistent vigor of the track, energized, cutting and unapologetically in-your-face.
In a statement, Triiibe says the song “sheds light on the microwave society they live in, feeding medicine through candy with hard to swallow lyrics married with energetic trap production from Triiibe’s own Pxvce productions.”
Triiibe — Siri Imani, Aziza and Pxvce — make one of their highest profile appearances yet this weekend. You can catch them Sunday at the Bunbury Music Festival on the riverfront at 3:30 p.m. on the Sawyer Point Stage.
Click here to find “Mask Off” on your favorite digital platform. Find more of Triiibe here. And read CityBeat‘s 2018 cover story on the group here.
This article appears in May 29 – Jun 5, 2019.