FC Cincinnati's West End Stadium Gets a New Name

FC Cincinnati and Total Quality Logistics have announced a multi-year partnership, meaning the team's new West End stadium will take on TQL’s name.

click to enlarge FC Cincinnati's West End stadium will now be known as TQL Stadium. - PHOTO: FRANCISCO HUERTA
Photo: Francisco Huerta
FC Cincinnati's West End stadium will now be known as TQL Stadium.

FC Cincinnati (FCC) and Total Quality Logistics (TQL) have announced a multi-year partnership meaning FCC's new West End stadium, set to open on May 1, 2021, will take on TQL’s name.

FCC President Jeff Berding called it one of the "biggest naming rights deals in Major League Soccer" during today's announcement. 

“We are thrilled to partner with TQL, a highly respected business that has grown from a start-up to industry leader, right here in the Queen City,” Berding said. 

click to enlarge TQL Stadium - PHOTO: PROVIDED BY FC CINCINNATI
Photo: Provided by FC Cincinnati
TQL Stadium

"We share a lot of the same values — a lot of the same spirit," he said. "Big time competitive drive. Enormous pride in Cincinnati, our home. We want to win together."

Total Quality Logistics, the second-largest freight brokerage firm in the U.S., employs more than 5,000 people across the country. Berding said TQL is the largest privately held company in Cincinnati.

“TQL Stadium is an investment in Cincinnati,” TQL President Kerry Byrne said in a press release. “The city means a great deal to us. It is where we were founded and have been headquartered since 1997 — we are thrilled to have one of the most incredible stadiums in the country here, which will now have our name on it.”

The $250 million, privately funded stadium will have a 26,000 person capacity, as well as 53 suites and 4,500 premium seats throughout.

“(It) is one of the most ambitious soccer-specific stadiums in not only North America but the world,” according to the release. “Critically acclaimed global design firm, Populous, designed an innovative and forward-thinking stadium that is one of the largest soccer-specific facilities in Major League Soccer (MLS).”

FCC became the 24th team to enter the MLS as a professional soccer team in 2019. Before then, from 2016 to 2018, they played in the second-division United Soccer League (USL).

FCC will “return to the pitch” Saturday, April 24 at Yankee Stadium where they will play New York City FC. The team will begin the 2021 home slate on Sunday, May 16, playing Inter Miami CF in the nationally televised game at 4 p.m.

TQL Stadium is located at 1501 Central Parkway, West End. Information on ticketing at the TQL Stadium is available at TQLstadium.com.

Scroll to read more Sports & Recreation articles
Join the CityBeat Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state.
Help us keep this coverage going with a one-time donation or an ongoing membership pledge.


Join CityBeat Newsletters

Subscribe now to get the latest news delivered right to your inbox.

We welcome readers to submit letters regarding articles and content in Cincinnati CityBeat. Letters should be a minimum of 150 words, refer to content that has appeared on Cincinnati CityBeat, and must include the writer's full name, address, and phone number for verification purposes.
No attachments will be considered. Writers of letters selected for publication will be notified via email.
Letters may be edited and shortened for space.

Email us at [email protected]