Rhinegeist Releases RGBevs Line of Fruity Malt Beverages This Weekend

The new fruity lineup includes Rhinegeist's first ever hard lemonade, Lemmy Nade.

click to enlarge RGBevs on display at the launch party - PHOTO: PROVIDED BY RHINEGEIST
Photo: Provided by Rhinegeist
RGBevs on display at the launch party

It's a beer. No, it's a cider. No, it's a seltzer. Still no. Then what the heck is it?

Cincinnati brewery Rhinegeist will be releasing a new line of hard craft beverages dubbed "RGBevs" with a party at the taproom from March 25-27. 

Creating an alcoholic drink category of their own, Rhinegeist describes RGBevs as "uniquely crafted from a clear malt base with blends of real fruit and natural flavors to showcase a range of bright, fruity, juicy profiles that deliver refreshing and intense real fruit flavor," per a press release.

click to enlarge The Zango Crush RGBev, featuring a blend of mango and blood orange - PHOTO: PROVIDED BY RHINEGEIST
Photo: Provided by Rhinegeist
The Zango Crush RGBev, featuring a blend of mango and blood orange
Flavors include the year-round offerings of Rhinegeist Bubbles and Lemmy Nade (hard lemonade) and the seasonal Wowie Colada (pineapple and passionfruit) and Zango Crush (a blend of mango and blood orange).

“Rhinegeist is all about bringing flavor back with our new RGBevs,” says Tracey Ireland, Director of Marketing at Rhinegeist, in a release. “A series of consumer panels and employee trials showed clearly that people are looking for more flavorful alternatives in the ‘beyond beer’ space. These intense, full-flavored beverages are breaking the rules regarding what a craft brewery is expected to produce, and we’re eager to get them out to consumers to try for themselves."

The public can experience the RGBevs March 25-27 inside the Rhinegeist taproom in OTR. To celebrate the launch, Rhinegeist staff members have transformed the brewery into a set of three immersive installations, each with interactive games and activities to learn more about RGBevs' unique flavor notes.

Rhinegeist is located at 1910 Elm St. in Over-the-Rhine. Find out more information at rhinegeist.com/rgbevs. And get event details at facebook.com.

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