A new upscale cocktail bar from the creators of one of the city’s most recognized bars is now open in the heart of downtown Cincinnati.
Prim is a new concept from The Academy, a creative collective that founded underground speakeasy Ghost Baby in Over-the-Rhine. It’s located in The Foundry, a mixed-use development across from Fountain Square along Fifth Street.
Prim’s creators say the venue is designed to reimagine the evening out and “living room entertainment,” with an immersive space that’s intimate, intentional and entertainment-led. The concept features cocktails and music, ranging from vinyl sets to live performances, and guests can utilize the space to fit the vibe they’re seeking, whether it’s a low-key night out or a high-energy one.
Josh Heuser, who helped found Ghost Baby and also founded AGAR, a local experiential agency, envisioned the concept behind Prim.
“With Prim, we wanted to bring back that feeling of living room hospitality — where connection comes easy, conversations linger, and the setting feels as special as the company. It’s about creating a new kind of destination downtown, one built on intimacy and memorable moments,” Heuser told CityBeat.
Prim’s interior is designed in a swanky and bold monochromatic pink, with layered patterns, dramatic textures and eclectic styling. The drink menu features cocktails named after gemstones, like the Amethyst, Emerald and Ruby.
The bar accepts limited reservations, which you can make on its website, and there is a dress code. Athletic wear, casual sandals, shorts, tank tops and baseball caps are not permitted.
Prim is open Tuesday through Thursday, as well as Sunday, from 4 p.m. to midnight; Friday from 4 p.m. to 2 a.m.; and Saturday from 2 p.m. to 2 a.m.
Prim, 70 W. Fifth St., Downtown. More info: primon5th.com.