Pure Romance on Tuesday announced that it is moving to downtown Cincinnati despite a decision from Gov. John Kasich’s administration to not grant tax credits to the $100 million-plus company, which hosts private adult parties and sells sex toys, lotions and other “relationship enhancement” products.
Pure Romance will now move 60 jobs and its headquarters from Loveland to downtown Cincinnati. It expects to create another 60 jobs in the process.
In a statement that thanked City Council and City Manager Milton Dohoney for their support, Pure Romance CEO Chris Cicchinelli cited downtown Cincinnati’s growth as a reason for remaining in Ohio.
“We look forward to playing an active role in the continued resurgence of this region’s urban core and know that Pure Romance professionals will add to the dynamic and exciting growth being enjoyed in downtown Cincinnati,” he said.
The move will receive support from the city government, which previously offered $353,000 in tax breaks to the company.
Pure Romance was originally considering moving to Kentucky after Ohio refused to give the company tax credits.
Kasich and other Republican officials justified their refusal with claims that Pure Romance just didn’t fall into an industry that Ohio normally supports, such as logistics and energy.
But Democrats, citing other companies that obtained tax credits despite not being within traditional industries, argue that Kasich’s administration only denied the tax request because of a prudish, conservative perspective toward Pure Romance’s product lineup, which includes sex toys.
Pure Romance is looking to move downtown by the end of the year, but the time frame hinges on ongoing lease negotiations.