Cincinnati-based ad agency Empower has devised a way to unify and support the community through the COVID-19 pandemic with a simple, yet impactful bracelet.
The creative agency recently launched a brand called “All In Together.” They sell $5 bracelets and the proceeds from each purchase are donated to a charity of your choice. There are three organizations to choose from: The Opportunity Fund, CDC Foundation and Feeding America — all are working to provide COVID-19 relief.
“All In Together bracelets bond us together when we’re apart,” said Mitch Dunn, SVP of Empower’s Brand Lab, in a press release. “They’re physical reminders that we’re in this as one. The power of unity won’t solve everything, but we’ll get nowhere without it.”
The bracelets have a black woven band and a silver piece that says “all in” on one side and “together” on the other.
The $5 covers the price of the bracelet plus shipping, and consumers can choose between having their funding support all three organizations or a single organization. You can also add a donation on top of your $5.
According to a press release from Empower, media partners of the agency are also supporting the cause by donating ad space and airtime to help spread the word.
For more information, visit allinbracelet.com.
This article appears in The Summer Guide.