Gold Star to Celebrate Cincinnati Bengals' White Uniforms with White Cheddar on Sept. 29

Who Dey think gonna eat that white cheddar? Everybody!

click to enlarge White cheddar will top your Who Dey Way on Sept. 29 at Gold Star Chili. - Photo: Provided by Gold Star Chili
Photo: Provided by Gold Star Chili
White cheddar will top your Who Dey Way on Sept. 29 at Gold Star Chili.

What are you doing Sept. 29? The only right answer is, “Watching the Cincinnati Bengals beat the Miami Dolphins and eating some white cheddar-topped Gold Star coneys.”

Gold Star will serve “White Bengal” white cheddar on all cheese-topped orders on Sept. 29, when the Bengals take on the Dolphins at home at Paycor Stadium. According to press materials, the special cheese will celebrate the Bengals' new white helmet and uniform combo, which will make its debut for the game.

In Gold Star's Sept. 26 Instagram video promoting the special, the Bengals’ mascot, Who Dey, wears an orange jersey as it sprinkles traditional cheddar onto a 3-way. The camera then cuts to Who Dey sporting a white jersey and using white cheddar. "A white helmet week means white cheddar coneys, ways and loaded fries to match," text over the video says. In press materials, Gold Star says that the white cheddar cheese offers the same craveable flavor as its usual cheese.
"We’re looking forward to watching our White Bengals take the field on Thursday, Gold Star CEO and president Roger David says in a release. "Be sure to celebrate alongside of us and incorporate the limited-edition white cheddar cheese into your pre-game ritual. It’s the perfect way to get hyped up for the big uniform and helmet unveiling. Who Dey!"

Gold Star is the “official chili” of the Cincinnati Bengals and is running a season-long competition for four tickets to an upcoming game as well as a $50 gift card to Gold Star. Information about the sweepstakes can be found on receipts and on the Gold Star website.

As the regional chili chain has done in the past, Gold Star gives fans one free regular 3-, 4- or 5-Way with the purchase of another one of equal or greater value the day after the Bengals win. The Who Dey Way promotion is good all season long no matter if the win occurs on home turf or elsewhere. The promo is available at all Gold Star locations for drive-in, carry-out, dine-in and online; mention the Who Dey Way special when ordering.

Coming up for the Bengals

The Bengals have won one game and lost two since launching the 2022 regular season on Sept. 11. The team's win came against the New York Jets on Sept. 25, with quarterback Joe Burrow throwing for three touchdowns and 275 yards. Wide receiver Ja'Marr Chase also tussled with Jets cornerback Ahmad "Sauce" Gardner, a University of Cincinnati alum who recently launched the limited-edition "Sauce sauce" at Buffalo Wild Wings.

The Bengals will debut their new white tiger alternate helmet during the Sept. 29 game against the Miami Dolphins at Cincinnati's Paycor Stadium. Shortly after showing off the helmets in July – and marking the first regular season since the NFL said it would finally lift a long-held rule that prohibited secondary or alternate helmets – the team also announced that it would use an alternate white jersey. As with the helmets, the NFL noted that beginning this season, teams could pair the alternate helmet with an alternate, classic or "Color Rush" jersey. During the game with the Dolphins, the Bengals pair the white helmet with a white jersey and white pants, both with black stripes and lettering, according to press materials.

During halftime, the team will induct offensive tackle Willie Anderson and wide receiver Isaac Curtis into the Bengals' Ring of Honor. They'll join Paul Brown, Ken Anderson, Anthony Muñoz and Ken Riley, who were inducted as the inaugural class in 2021. The Ring of Honor recognizes former players, coaches and individuals who have significantly affected the franchise.

Kickoff is at 8:15 p.m. Sept. 29.

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