During the official Bockfest keg tapping on March 6, Moerlein Lager House announced an ‘evolution’ of its brand complete with a new name and logo.
The popular brewery and restaurant is now called the Cincinnati Lager House, to reflect a broader celebration of Cincinnati’s brewing traditions—past and present—while honoring the historic hilltop “resort houses” that once dotted the hillsides of the city, where Cincinnatians gathered to celebrate life’s milestones with food, community and copious amounts of Cincinnati-brewed lager beer.
“This is not simply a name change,” said Greg Hardman, Managing Member of Cincinnati Lager House. “This evolution allows us to celebrate not just one chapter of Cincinnati’s brewing history, but the entire story — from the early 1800s when Cincinnati became known as the Beer Capital of the World, to today’s vibrant craft brewing community.”
While the announcement was shared today, the Cincinnati Lager House name will officially begin being used starting next week, with a full public launch celebration planned for the Reds’ Opening Day weekend.
The new Cincinnati Lager House logo was designed by renowned Cincinnati artist Jim Effler, whose work has become synonymous with the city’s brewing culture. Effler is best known for creating the annual Bockfest posters and illustrations, which have become iconic pieces of Cincinnati beer history. His artwork can also be seen throughout the Lager House, where numerous Effler pieces celebrate the city’s brewing heritage and traditions.
“I’ve had a long relationship with the Lager House and the Cincinnati brewing community,” said Jim Effler. “It was truly an honor to be asked to design a new iconic logo that represents the Lager House, the city of Cincinnati, its German-American heritage and its deep brewing culture.”
While the name and branding of the brewery is changing, nothing about the products are. Guests can still order the same beer and food that they’ve been enjoying since the Lager House opened.
“At a time when breweries across the country are facing challenges, this is our way of celebrating the art and science of brewing that Cincinnati has loved for generations,” Hardman said. “We’re investing in the future while honoring the past—and we’re excited to welcome guests to experience the next chapter of this riverfront destination.”
