Sam Adams Cincinnati and Makers Bakers Co. Team Up for Return of the Cinnamon Roll Breakfast Bock

The beer is brewed using Makers Bakers' famous cinnamon rolls in the mash, along with extra dashes of cinnamon and vanilla.

Feb 26, 2024 at 1:22 pm
Samuel Adams and Makers Bakers' Cinnamon Roll Breakfast Bock
Samuel Adams and Makers Bakers' Cinnamon Roll Breakfast Bock Photo: facebook.com/MakersBakersCo

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It’s nearly time for the 32nd-annual Bockfest, Cincinnati's favorite debaucherous celebration of dark beer, springtime and goats. And, for the second year in a row, the Sam Adams Cincinnati Taproom is collaborating with Findlay Market bakery Makers Bakers Co. on a sweet brew.

The Cinnamon Roll Breakfast Bock will return March 1 ahead of Bockfest. It was brewed using Makers Bakers’ iconic cinnamon rolls in the mash along with dashes of extra vanilla and cinnamon — a creation inspired by tales of bock-style beers helping monks sustain their Lenten fasts, say brewers.

Sam Adams is also hosting a release party for the Cinnamon Roll Breakfast Bock on March 1 from 5-9 p.m. in its Logan Street taproom in Over-the-Rhine. Along with plenty of beer, there will also be live music and other specialty releases.

Cinnamon Roll Breakfast Bock will be available at the Sam Adams taproom and select vendors, including Market Wines at Findlay Market.

Bockfest will stumble back into Cincinnati March 1-3 this year, with events happening at three breweries in Over-the-Rhine and downtown Cincinnati: Moerlein Lager House, Northern Row Brewery & Distillery and Rhinegeist Brewery. The weekend-long celebration kicks off with the Bockfest Parade starting at Arnold’s Bar & Grill (210 E. Eighth St., Downtown) at 6 p.m. Friday, March 1.

Returning traditions include the crowning of the Sausage Queen on Saturday, March 2 at Rhinegeist (1910 Elm St., Over-the-Rhine); the Bockfest .05K Fun Run at Northern Row (111 W. McMicken St., Over-the-Rhine); and the family-friendly Continental Sunday at Moerlein Lager House (115 Joe Nuxhall Way, Downtown). For a list of more events and information, visit bockfest.com.

Cinnamon Roll Breakfast Bock Release Party: Sam Adams Cincinnati Taproom, 1727 Logan St., Over-the-Rhine. More info: eventbrite.com.

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