In one of the stranger publicity stunts we’ve ever come across, Ohio Hip Hop legends Bone Thugs-N-Harmony have just announced that they have entered a sponsorship deal with Buffalo Wild Wings and will change their name to Boneless Thugs-N-Harmony.
“BoneThugs is a group where majority rules,” says manager Steve Lobel in a statement. “So, for now, the name change will stick.”
The group is in the process of updating its social handles and Spotify profile in the coming days, signifying it’ll be known as the Boneless Thugs-N-Harmony until further notice.
According to a press release, Krayzie Boneless, Flesh-N-Boneless and Wish Boneless agreed to the name change after tasting Buffalo Wild Wings’ new juicier boneless wings.
“This is going down for real. It’s happening. We got merch and everything,” says Wish Boneless in a statement.
Layzie Bone declined to change his name to Layzie Boneless, and the group recorded a very funny “Behind the Music” video that documents the group’s name change and the rift between Layzie and the other members.
Boneless Thugs-N-Harmony limited edition gear will also be available soon at bonelessthugs.com.
This article appears in Feb 19-28, 2020.